Senior Growth PM: Crypto Activation & Campaigns

Leadingnation; Hong Kong; On-site; HKD 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Job summary

Bybit is seeking a senior Growth/Product leader to own activation and retention metrics and drive growth through scalable campaigns. You will plan consumer-facing growth features, coordinate cross-functional teams, and optimize campaigns with data-driven methods.

The role requires deep experience in crypto growth, strong SQL/BI skills, and the ability to operate across time zones in a fast-moving environment. Bybit offers a collaborative, high-performance culture and global scale.

Qualifications

• 5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform.
• Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement).
• Strong consumer-facing product design skills, with 0-to-1 experience in task systems, gamification, or viral growth features.

Responsibilities

• Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies
• Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives
• Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1
• Continuously optimize activation conversion and retention curves through data-driven approaches (funnel analysis, user segmentation, A/B testing)
• Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery
• Monitor industry trends and competitor activities, identify actionable growth opportunities

Skills

SQL/BI proficiency

Data-driven growth

Product design

A/B testing

Cross-functional collaboration

KYC/compliance knowledge

Growth strategy

Tools

SQL

BI Tools

Experimentation platforms

Job description

Bybit is seeking a senior Growth/Product leader to own activation and retention metrics and drive growth through scalable campaigns. You will plan consumer-facing growth features, coordinate cross-functional teams, and optimize campaigns with data-driven methods.

The role requires deep experience in crypto growth, strong SQL/BI skills, and the ability to operate across time zones in a fast-moving environment. Bybit offers a collaborative, high-performance culture and global scale.