Senior DTC Brand Growth Lead

The Estée Lauder Companies Inc.; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

The Estée Lauder Companies Inc. seeks a strategic ecommerce leader to drive online growth across APAC, crafting brand online strategy and owning Brand.com P&L.

You will partner with Regional Brand to differentiate across platforms and markets, coordinate with cross-functional teams, and manage activations including media, CRM, SEO, and UX to hit sales targets. In this role you will oversee regional online calendars, align with markets, and collaborate with agencies.

Qualifications

• Experience in Ecommerce or online/digital marketing from a consumer brand or agency.
• Strong leadership and influencing skills to lead multiple projects in a matrix environment.
• Ability to manage stakeholders at different levels of seniority to achieve business goals.
• Able to work with teams across geographies and time zones.
• Strong analytical skills, fast-learning, and comfort with ambiguity.
• Detail oriented with good prioritization and organization.

Responsibilities

• Define Brand Online strategy for all platforms aligned with global strategy and Regional Brand.
• Account Brand Online P&L to meet sales targets and profitability.
• Own Regional online calendar and coordinate execution with Regional Brand.
• Define APAC online activation portfolio and strategy with Regional Brand and markets.
• Input and validate Media and CRM plans with regional teams; oversee SEO, UX, paid media, CRM.
• Develop Brand.com business: manage Brand.com P&Ls, content, media, CRM activations; leverage dashboards.

Skills

Ecommerce experience

Digital marketing

Leadership

Stakeholder management

Analytical skills

Cross-functional collaboration

Job description

The Estée Lauder Companies Inc. seeks a strategic ecommerce leader to drive online growth across APAC, crafting brand online strategy and owning Brand.com P&L.

You will partner with Regional Brand to differentiate across platforms and markets, coordinate with cross-functional teams, and manage activations including media, CRM, SEO, and UX to hit sales targets. In this role you will oversee regional online calendars, align with markets, and collaborate with agencies.