Senior Digital Marketing Lead — Mega Event Campaigns

Hong Kong Education City Limited; Sha Tin; On-site; HKD 420,000 - 660,000; Full time

Benefits offered by this job

5-day workweek

Annual Leave

Performance Incentive

Medical and Dental Insurance (Include)

Annual Health Check-up

Life Insurance

Employer MPF Voluntary Contribution (N

Job summary

Hong Kong Education City Limited is seeking an experienced marketing professional to lead digital campaigns and event promotions in Hong Kong. You will manage day-to-day activities, craft content, and oversee platform updates across social media and digital channels.

The role requires hands-on experience with paid social, email marketing, SEO/SEM, and analytics, plus a proactive, independent mindset to drive initiatives forward. A strong track record in large-scale events is a plus.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Management, or related disciplines.
• 5+ years of relevant experience in marketing with proven track record in digital marketing and social media.
• Hands-on experience with digital marketing tools including paid social, email marketing, SEO/SEM and web analytics.

Responsibilities

• Lead end-to-end execution of digital marketing strategies across all social media and digital channels.
• Propose and deploy innovative digital marketing campaigns from ideation to launch, monitoring, and optimization.
• Monitor and analyze campaign performance with metrics to drive data-based optimization strategies.
• Develop and execute integrated marketing and promotional strategies for mega events, ensuring consistent brand identity across touchpoints.
• Coordinate project management for assigned events, budgets, timelines, and on-site operations.
• Collaborate with external partners, exhibitors, and sponsors to enhance event value.
• Research education technology trends to identify new digital opportunities for event growth.
• Perform other duties and support corporate projects as assigned.

Skills

Digital marketing

Social media management

Content creation

Campaign execution

Education

Bachelor's degree in Marketing, Digital Media, Business Management, or related disciplines

Tools

Meta Ads

LinkedIn Ads

Email marketing systems

SEO/SEM

Google Analytics

Job description

Hong Kong Education City Limited is seeking an experienced marketing professional to lead digital campaigns and event promotions in Hong Kong. You will manage day-to-day activities, craft content, and oversee platform updates across social media and digital channels.

The role requires hands-on experience with paid social, email marketing, SEO/SEM, and analytics, plus a proactive, independent mindset to drive initiatives forward. A strong track record in large-scale events is a plus.