Senior Analytics Strategy & Optimization Lead

Classy Wheeler Limited; Hong Kong; On-site; HKD 700,000 - 900,000; Full time

Job summary

A leading analytics firm in Hong Kong is seeking a data-driven professional with over 10 years of experience in analytics to transform data into actionable insights that drive business performance. The ideal candidate will have expertise in web analytics methodologies, including A/B testing and social media tools. Strong skills in SQL and MS Excel are essential, along with a solid understanding of SEO and SEM. This position plays a critical role in formulating strategies that optimize digital campaigns and enhance customer acquisition and retention.

Qualifications

• 10 years’ experience in using analytics to drive business results.
• Experience with a wide range of data sets, including transactional and web data.
• Expertise in web analytics methodologies for digital campaigns optimization.

Responsibilities

• Formulate strategy for data utilization to achieve business results.
• Design and develop workplans using various analytic approaches.
• Provide measurement and reporting to optimize digital campaigns.

Job description

A leading analytics firm in Hong Kong is seeking a data-driven professional with over 10 years of experience in analytics to transform data into actionable insights that drive business performance. The ideal candidate will have expertise in web analytics methodologies, including A/B testing and social media tools. Strong skills in SQL and MS Excel are essential, along with a solid understanding of SEO and SEM. This position plays a critical role in formulating strategies that optimize digital campaigns and enhance customer acquisition and retention.