Senior Branded Content Strategist — HK

South China Morning Post; Hong Kong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

South China Morning Post’s Morning Studio seeks a visionary Strategist fluent in English and Chinese to translate client objectives into transformative, content-led solutions in Hong Kong.

With HK market fluency, you’ll lead multi-platform branded content proposals, architect end-to-end strategy across formats, mentor junior strategists, and collaborate with Sales, Editorial and Production for flawless execution.

Qualifications

• 5+ years in content strategy or senior client-facing roles in media or agencies.
• Fluent in English and Chinese (Mandarin or Cantonese).
• Strong understanding of Hong Kong cultural nuances and media landscape.
• Proven track record of closing branded content deals.
• Bachelor's degree in Marketing, Communications, Business or Journalism.

Responsibilities

• Lead strategic client and new business initiatives with commercially viable proposals.
• Architect end-to-end content strategy across formats and channels.
• Provide executive insights and market analysis to leadership.
• Mentor junior strategists and coordinate with Sales, Editorial and Production.
• Represent Morning Studio in external meetings and industry forums.

Skills

Strategic thinking

Client leadership

Content strategy

Cross-functional collaboration

English & Chinese fluency

Education

Bachelor's degree in Marketing/Communications/Business/Journalism

Tools

Analytics platforms

Job description

South China Morning Post’s Morning Studio seeks a visionary Strategist fluent in English and Chinese to translate client objectives into transformative, content-led solutions in Hong Kong.

With HK market fluency, you’ll lead multi-platform branded content proposals, architect end-to-end strategy across formats, mentor junior strategists, and collaborate with Sales, Editorial and Production for flawless execution.