Senior APAC Communications Lead (Education/Culture)

The British Council; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid working

Job summary

The British Council in Hong Kong seeks a Senior Communications Manager to develop and implement regional/global communications strategies, oversee external campaigns and media relations, and lead a dispersed team across Asia Pacific. The role emphasizes cross-cultural leadership, risk management, and strategic counsel to country directors.

We value experience in large organisations, strong stakeholder networks, and the ability to drive joined-up communications across markets, including Northeast

Qualifications

• Significant experience in managing communications within a large and complex organisation.
• Thorough understanding of the media and communication environment of the North East Asia region, and of Hong Kong in particular.
• Demonstrated ability to function in a diverse set of countries and cross-cultural environments
• Relationship management skills
• Strong team player who is highly motivated and willing to provide expert advice and guidance on internal and external communications
• Comfortable working virtually
• Demonstrable experience in managing and mitigating internal and external communications risks and issues
• Analytical and problem-solving mindset
• Proven record of managing multiple projects at the same time
• Experience working in a multi-market capacity in a global organisation
• Experience working with/in education and/or cultural organisations in a communications capacity
• Track record at developing and mentoring teams

Responsibilities

• Supports the development and implementation of communications strategies and plans aligned with global and regional priorities, leading the delivery of external communications campaigns, media relations, stakeholder engagement, and reputation management across markets.
• Provides strategic communications advice to Country Directors, Senior Leadership Teams, and business leads, ensuring consistent messaging, effective risk management, and alignment with British Council brand standards.
• Applies analytical expertise to assess communications needs, identify improvement opportunities, develop impactful communications initiatives, and translate complex business issues into compelling messages that influence decision-making and support organisational objectives.
• Builds strong understanding of market contexts, particularly in Hong Kong and Northeast Asia, to deliver innovative and business-focused communications solutions.
• Oversees the planning, delivery, evaluation, and continuous improvement of communications projects, ensuring adherence to global standards and effective budget management, reporting, and risk oversight.
• Develops and maintains strong stakeholder networks internally and externally, actively contributes to the Marketing Community of Practice, and leads a geographically dispersed communications team across Australia, Japan, Korea, and Taiwan.
• As a senior member of the Asia Pacific Communications team, coordinates cross-functional contributions, drives joined-up delivery across markets, and maintains professional expertise through continuous development.

Skills

Relationship management

Cross-cultural

Analytical mindset

Project management

Team collaboration

Education

Bachelor’s degree

Job description

The British Council in Hong Kong seeks a Senior Communications Manager to develop and implement regional/global communications strategies, oversee external campaigns and media relations, and lead a dispersed team across Asia Pacific. The role emphasizes cross-cultural leadership, risk management, and strategic counsel to country directors.

We value experience in large organisations, strong stakeholder networks, and the ability to drive joined-up communications across markets, including Northeast