Senior Communications Manager COM

British Council; Hong Kong; Hybrid; HKD 475,000 - 569,000; Full time

Benefits offered by this job

Hybrid working

Job summary

British Council seeks a Senior Communications Manager to lead development and implementation of communications strategies for Hong Kong and nearby markets. You will drive external campaigns, media relations, and stakeholder communications while aligning with global and regional priorities.

You will mentor teams across markets in Asia-Pacific, support risk management, and ensure consistency with the British Council brand.

Qualifications

• Significant experience in communications within a large organisation.
• Strong understanding of NE Asia media landscape and Hong Kong.
• Ability to manage multiple projects and mitigate risks.

Responsibilities

• Develop and implement communications strategies aligned with regional priorities.
• Lead external campaigns, media relations, and stakeholder engagement across markets.
• Provide strategic communications advice to Country Directors and leadership teams.
• Oversee cross-market delivery and maintain brand standards.

Skills

Relationship management

Cross-cultural environment

Team player

Analytical mindset

English proficiency

Traditional Chinese

Education

Bachelor's degree

Job description

Role PurposeTo manage the development and implementation of communications strategies for Hong Kong, and to support with the strategies for the other countries in their geography (Australia, Japan, New Zealand, South Korea and Taiwan), including, external communications planning and delivery (media, PR, events) and stakeholder communications including digital communications. The Senior Communications Manager will also provide line management and pastoral support for other countries in their geography. The Senior Communications Manager will work closely with internal and external key stakeholders, implement strategies that strengthen and integrate marketing and communications initiatives to continue to engage current audiences, identify and attract new ones and create greater awareness of the British Council.Role AccountabilitiesSupports the development and implementation of communications strategies and plans aligned with global and regional priorities, leading the delivery of external communications campaigns, media relations, stakeholder engagement, and reputation management across markets. Provides strategic communications advice to Country Directors, Senior Leadership Teams, and business leads, ensuring consistent messaging, effective risk management, and alignment with British Council brand standards. Applies analytical expertise to assess communications needs, identify improvement opportunities, develop impactful communications initiatives, and translate complex business issues into compelling messages that influence decision-making and support organisational objectives.Builds strong understanding of market contexts, particularly in Hong Kong and Northeast Asia, to deliver innovative and business-focused communications solutions. Oversees the planning, delivery, evaluation, and continuous improvement of communications projects, ensuring adherence to global standards and effective budget management, reporting, and risk oversight. Develops and maintains strong stakeholder networks internally and externally, actively contributes to the Marketing Community of Practice, and leads a geographically dispersed communications team across Australia, Japan, Korea, and Taiwan. As a senior member of the Asia Pacific Communications team, coordinates cross-functional contributions, drives joined-up delivery across markets, and maintains professional expertise through continuous development.QualificationsBachelor’s degree or equivalent experienceRequirementsEssential:Significant experience in managing communications within a large and complex organisation.Thorough understanding of the media and communication environment of the North East Asia region, and of Hong Kong in particularDemonstrated ability to function in a diverse set of countries and cross-cultural environmentsRelationship management skillsStrong team player who is highly motivated and willing to provide expert advice and guidance on internal and external communicationsComfortable working virtuallyDemonstrable experience in managing and mitigating internal and external communications risks and issuesAnalytical and problem-solving mindsetProven record of managing multiple projects at the same timeDesirable:Experience working in a multi-market capacity in a global organisationExperience working with/in education and/or cultural organisations in a communications capacityTrack record at developing and mentoring teamsLanguage Requirements : The British Council systems and global processes operate in English. Written and verbal proficiency in English and Traditional Chinese is required.Important InformationContract type : Indefinite ContractPay band: 7Salary: 46,810Location: Hong KongTravel: Travel to Northeast Asia markets as and when requiredProof of Identity requirements & right to work in the country: Applications are also welcomed from candidates currently based in other British Council country offices, provided they already have the legal right to work in the role location and are willing to relocate . Please note that any relocation costs and associated formalities will be the responsibility of the candidate.Closing Date : Sunday, 1st Nov at 23:59 UK time, 7:59 AM Hong Kong time, 2nd Nov 2026British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.