Seasonal Sales Associate

Coach; Hong Kong; On-site; HKD 201,000 - 290,000; Full time

Job summary

Coach, a global fashion house, seeks a Sales Associate in Hong Kong to deliver elevated, personalized service and achieve store goals. You will blend luxury retail expertise with omni-channel selling, fostering client relationships and driving sales while supporting daily store operations.

This role requires 1+ years in luxury retail, strong English, and comfort with live-stream/video demos. You will work in a fast-paced environment, collaborating with teammates to maintain brand standards and

Qualifications

• 1+ years of sales experience, luxury retail preferred.
• Experience with POS operation and basic computer skills (iPad/laptop) and mobile POS.
• Strong English proficiency.
• Luxury retail background and social media savvy; experience with live-stream shopping or video demos preferred.
• Ability to work in a fast-paced environment.
• Strong English language proficiency (for EU).

Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust-based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Skills

Sales experience

English proficiency

Luxury retail

Clienteling

Tools

POS system

iPad / Mobile POS

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Ability to work in a fast‑paced environment,
• Strong English language proficiency. (for EU)

Schedule: Abilitytoworkaflexiblescheduleto meet business needs—including nights, weekends, peakbusy season, and high‑traffic retail days(including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.