Sales Associate

Coach; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

Coach in Hong Kong seeks a Sales Associate to deliver an elevated, personalized shopping experience for luxury clients. You will meet personal and store sales goals while supporting daily store operations and omni‑channel selling, including social platforms and live interactions.

Ideal candidates have 1+ years in luxury retail, POS experience, and excellent English. The role demands flexibility for a fast‑paced retail environment and a collaborative team approach.

Qualifications

• 1+ years of sales experience; luxury retail preferred.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS).
• Strong English proficiency; able to work in a fast-paced environment.
• Luxury retail background, social media savvy, and clienteling/digital engagement are a plus.

Responsibilities

• Represent Coach as a brand ambassador, adhering to style and service standards.
• Build lasting client relationships through personalized styling and product knowledge.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Process transactions and support daily store operations, including inventory and visual merchandising.

Skills

Sales experience

Luxury retail

POS experience

English proficiency

Tools

POS systems

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Ability to work in a fast‑paced environment.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Strong English language proficiency. (for EU)

Schedule: Abilitytoworkaflexiblescheduleto meet business needs—including nights, weekends, peakbusy season, and high‑traffic retail days(including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.