Sales Associate

Tapestry (Coach/Kate Spade); Hong Kong; On-site; HKD 134,000 - 223,000; Full time

Job summary

Coach is a global fashion house known for luxury retail experiences. As a Sales Associate, you will be the front-line ambassador, delivering elevated service, meeting personal and store sales goals, and supporting daily store operations.

The role blends luxury-retail service, omni-channel selling, and teamwork to foster brand loyalty and revenue. You will build client relationships through personalized styling, product expertise, and fashion advice while driving sales via cross-selling and

Qualifications

• Experience in luxury retail or premium fashion preferred.
• Strong communication and interpersonal skills.
• Ability to work in fast-paced luxury environment.

Responsibilities

• Represent Coach as a brand ambassador and maintain service standards.
• Build lasting client relationships through styling, product knowledge and fashion advice.
• Drive sales through cross-selling and personalized recommendations.
• Utilize POS, clienteling tools, and social platforms to capture data and encourage repeat purchases.
• Meet or exceed individual and team KPIs and participate in brand initiatives.

Skills

Clienteling

Sales performance

English proficiency

Fashion knowledge

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Sales Associate is the front-line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.


• Build lasting client relationships through personalized styling, product expertise, and fashion advice.


• Drive sales through cross-selling, upselling, and tailored recommendations.


• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.


• Develop and execute personal sales plans; meet or exceed individual and team KPIs.


• Source new customers, maintain relationships, and follow up to close sales.


• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.


• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.


• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.


• Process transactions efficiently (purchases, returns, exchanges, online pickups).


• Support inventory cycles: receive shipments, stock shelves, and manage product movement.


• Assist teammates in functional areas as required.


• Foster a collaborative, trust-based environment; encourage team performance.


• Participate in brand initiatives, training programs, and inclusion activities.


• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered


• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.


• Strong English proficiency.


• Ability to work in a fast-paced environment.


• Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills. (Preferred)


• Strong English language proficiency. (for EU)

Schedule

Ability to work a flexible schedule to meet business needs-including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.