Sales Representative

The British Council; Hong Kong; On-site; HKD 240,000 - 320,000; Full time

Job summary

The British Council in Hong Kong is seeking a motivated Sales Representative to advise prospective and returning learners on English language courses and services. You will conduct consultations across in-person, online, and telephone channels, guiding customers through registrations and promoting relevant offerings.

You will record interactions in CRM, collaborate with cross-functional teams, and strive to hit personal and team sales targets while delivering excellent customer service and

Qualifications

• Proficiency in English to CEFR B2 level.
• Cantonese proficiency to CEFR C2 level.
• Experience in sales, consultancy, or advisory roles.
• Knowledge of basic sales techniques (questioning, needs matching, objections).
• Strong emotional intelligence and communication skills.
• Experience in education, training, or language teaching sales.
• Experience with cross-selling or upselling is a plus.

Responsibilities

• Conduct face-to-face, online, and phone consultations to understand learner needs and recommend courses.
• Record interactions and outcomes accurately in CRM and Student Management Systems.
• Support customer acquisition, conversion, retention, and satisfaction through consultative selling.
• Aim to meet individual and team sales targets while promoting relevant products and services.
• Collaborate with Customer Service, Teaching and Marketing to ensure a seamless learner journey.

Skills

English (B2)

Cantonese (C2)

Sales experience

Sales techniques

Emotional intelligence

Education sales experience

Job description

Role Description/Purpose

The British Council is looking for a motivated and customer-focused Sales Representative to join our Sales and Customer Service team. This is an exciting opportunity for an individual who enjoys engaging with customers, providing expert advice, and helping learners achieve their English language learning goals while contributing to the organisation’s commercial success and global mission.

As a Sales Representative, you will be responsible for delivering high-quality customer consultations across face-to-face, online, and telephone channels. You will ensure that every interaction reflects the British Council’s values and commitment to excellent customer service while supporting business objectives related to customer acquisition, conversion, retention, and satisfaction.

Working directly with prospective and returning students, you will take time to understand individual learning needs and aspirations before recommending the most suitable English language courses and services. Through professional and informative consultations, you will answer questions, explain available options, and guide customers through the registration process, enabling them to make informed decisions about their learning journey.

The role requires a consultative sales approach, combining strong communication skills with product knowledge and a genuine commitment to customer success. You will be expected to achieve individual and team sales targets by providing accurate, helpful, and persuasive advice that builds confidence and trust. You will also identify opportunities to promote additional products and services where these meet customer needs, supporting cross‑selling and up‑selling activities that contribute to revenue growth.

An important aspect of the position is the accurate recording of customer interactions, consultation outcomes, and relevant information within CRM and other business systems. Maintaining high-quality data will support customer follow‑up activities, reporting, and business insights, ensuring that customer engagement remains effective and informed by reliable information.

As part of the Sales and Customer Service function, you will work closely with colleagues from Customer Service, Teaching, and Marketing teams to deliver a seamless and positive customer experience. Through collaboration and shared objectives, you will help ensure that customers receive consistent support throughout their interactions with the British Council.

This role offers an excellent opportunity for someone who is passionate about customer engagement, enjoys working towards targets, and is motivated by helping people access high-quality educational opportunities. In return, you will gain valuable experience within a collaborative and customer-focused environment, with opportunities for cross‑functional working and structured career development within the Sales and Customer Service function.

Role Accountabilities

We are seeking a customer-focused and commercially driven Sales Representative to join our Sales and Customer Service team. In this role, you will be responsible for delivering exceptional customer experiences through professional sales consultations across face‑to‑face, online, and telephone channels. By understanding customers’ needs and aspirations, you will help prospective and returning students identify the most suitable English language learning opportunities while ensuring every interaction reflects the British Council’s values and commitment to excellence.

As a Sales Representative, you will act as a key point of contact for customers throughout the consultation and registration process. You will build positive relationships with learners and, where applicable, parents, providing guidance, answering questions, and ensuring a smooth and supportive customer journey. Through effective follow‑up and ongoing engagement, you will encourage enrolment, strengthen customer loyalty, and support student retention.

The role offers an exciting opportunity to contribute directly to business performance by meeting agreed sales and conversion targets. Using a consultative approach, you will present appropriate course options, address customer queries and objections, and recommend additional products or services where they provide value to the customer. Your focus will be on delivering trusted advice that helps customers make informed decisions while supporting organisational growth.

A strong attention to detail is essential, as you will be responsible for accurately maintaining customer records and consultation outcomes within CRM and Student Management Systems. You will ensure that data, payments, invoices, and customer information are recorded correctly and managed in line with financial, safeguarding, and data protection requirements.

To succeed in the role, you will maintain an up‑to‑date understanding of the British Council’s courses, products, promotions, and policies, enabling you to provide accurate and relevant information to customers. You may also conduct placement assessments, where required, to determine learners’ language levels and ensure they are enrolled on the most appropriate course.

You will play an important role in ensuring that customer feedback is acted upon and that any concerns or after‑sales issues are addressed proactively and professionally. By sharing customer insights and supporting wider team initiatives, you will contribute to the continuous improvement of customer service standards and the overall learner experience.

This role is ideal for a confident communicator who enjoys building relationships, working towards targets, and helping customers achieve their learning goals. In return, you will have the opportunity to work within a collaborative and purpose‑driven organisation that values customer excellence, professional development, and the transformative power of education.

Qualifications & Experience

Essentials

• Proficiency in English equivalent to a Common European Framework of Reference for Languages (CEFR) B2 level.
• Proficiency in Cantonese equivalent to a Common European Framework of Reference for Languages (CEFR) C2 level.
• Experience of working in a sales, consultancy, or advisory role in a customer‑facing environment.
• Knowledge of basic sales techniques, such as questioning, matching needs, and handling objections.
• Excellent emotional intelligence, communication and interpersonal skills
• Proficiency in English equivalent to a Common European Framework of Reference for Languages (CEFR) C1 level.
• Experience of working in education, training, or language teaching sales.
• Experience of cross‑selling or up‑selling products and services.

To ensure a consistent evaluation process, candidates are required to upload their CV in English.

Salary:

Pay band 4.

Contract type:

Indefinite.

Please note:

The role requires working on a five‑day‑per‑week rotating schedule, set in advance by the team manager. This schedule aligns with customer service team needs and may include late afternoons and Saturdays/Sundays.

Proof of Identity & Right to Work:

Locally Recruited - Applications are welcomed from candidates currently in this location with a natural right to work. Applications are also welcomed from candidates currently based in other British Council country offices. However, please note candidates must have a natural right to work in the country, on a permanent basis, as immigration clearance and/or ongoing visa support is not provided by the British Council for this role. Relocation support is also not provided.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and

explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and

explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

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What can I earn as a Sales Representative