Retail Marketing & CRM Growth Leader

Samsung Electronics HK Co Ltd; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Samsung Electronics HK Co Ltd is seeking a dynamic leader to drive Retail Marketing and CRM initiatives. The role focuses on accelerating sales, elevating brand presence, and strengthening customer relationships through innovative retail and CRM strategies.

The candidate will lead strategic retail programs, oversee store operations, and manage CRM campaigns to enhance loyalty and personalization across channels.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 8+ years of work experience in a similar role.
• Expertise in customer strategy, retention marketing, and marketing automation tools.
• Ability to align across matrixed organizations.
• Familiarity with Paid Media and Adobe CDP is essential.
• Strong leadership and team management skills.
• Excellent strategic planning and execution capabilities.
• Proficient in data analysis and reporting tools.
• Ability to work in a fast-paced environment with multiple stakeholders.

Responsibilities

• Lead Retail Marketing initiatives to achieve targets across sales, branding, and operations.
• Develop and structure BTL/display experiences per HQ branding standards.
• Negotiate with channel partners and manage stores and teams to meet timelines.
• Plan and execute strategic retail initiatives including store activations and pop-ups.
• Oversee store operations, procurement, shipping, installation, and cost control.
• Manage sales analysis data, ROI, P&L, and KPI setting.
• Lead planning and execution of CRM initiatives and loyalty programs.
• Develop member acquisition, retention, and reactivation strategies.
• Monitor CRM KPIs and optimize spending.
• Lead CRM campaigns including email marketing and personalized communications.
• Utilize CRM databases to generate insights and personalize engagement plans.
• Ensure data accuracy in CRM databases.
• Drive adoption of new CRM technologies and best practices.

Skills

Retail marketing

CRM strategy

Leadership

Stakeholder management

Education

Bachelor's degree in Business/Marketing

Tools

Adobe CDP

Job description

Samsung Electronics HK Co Ltd is seeking a dynamic leader to drive Retail Marketing and CRM initiatives. The role focuses on accelerating sales, elevating brand presence, and strengthening customer relationships through innovative retail and CRM strategies.

The candidate will lead strategic retail programs, oversee store operations, and manage CRM campaigns to enhance loyalty and personalization across channels.