Retail Manager

Guerlain (Asia Pacific) Ltd; Hong Kong; On-site; HKD 558,000 - 893,000; Full time

Job summary

Guerlain (Asia Pacific) Ltd in Hong Kong leads a pivotal role to drive sales, elevate client experiences, and ensure operational excellence across luxury retail locations. The role implements strategies to meet sales targets, analyzes market trends, and optimizes retail operations to maximize profitability while upholding brand standards.

You will lead a high-performing frontline team, provide coaching and performance management, and build strong relationships with clients and stakeholders.

Qualifications

• University qualification in Business or related field.
• 5+ years of relevant retail experience in beauty, luxury, or premium consumer goods.
• Experience leading frontline teams and driving sales growth.

Responsibilities

• Deploy and implement retail strategies to achieve sales targets and business objectives.
• Analyze sales data, market trends and competitor activity to identify growth opportunities.
• Collaborate with cross-functional teams to align retail strategies with company goals and stakeholders.
• Build and develop a high-performing frontline team with coaching and performance management.
• Ensure exceptional client service across all retail locations and monitor feedback.
• Oversee operations such as inventory, store layout, and visual merchandising to maximise profitability.

Skills

Retail management

Sales strategy

Strategic retail

Inventory optimization

Market trend analysis

Team leadership

Financial oversight

Networking

Education

Bachelor's degree in Business

Job description

This is a pivotal role responsible for driving sales, enhancing client experiences, and ensuring operational excellence across the retail locations. This role will implement strategies to achieve sales targets, analyze market trends, and optimize retail operations to maximize profitability. A key focus will be on building and leading a high-performing frontline team, fostering a client-centric culture, and establishing strong relationships with key stakeholders. The role demands a proactive individual with an entrepreneurial spirit, excellent communication skills, and a commitment to achieving measurable results while upholding the brand's high standards and values.

Your Mission (Main Responsibilities)

Deploy and implement retail strategies to achieve sales targets and business objectives.

Analyze sales data, market trend and competitor activities to identify business opportunities for growth and improvement such as product category expansion, and product mix aligned to clients/market potential.

Collaborate with cross-function teams ensure alignment of retail strategies with overall company goals, establish relationship with key partners and stakeholders to develop a strong network that will support the success of the business.

2. Team Management and Development:

Build, lead, and develop a high-performing frontline team to deliver exceptional client experiences.

Provide on-going coaching, mentorship, and performance management to Retail Supervisors and Counter Managers to support their growth and success within the assigned area, ensuring the performance management of their teams.

Foster a positive work environment that promotes collaboration, innovation and employee engagement across all retail locations.

3. Client Experience and Satisfaction:

Ensure the highest level of client service is consistently provided across all retail locations.

Implement and monitor client feedback mechanisms to identify areas for improvement and drive client satisfaction within the region.

Develop and maintain strong relationships with key clients and stakeholders to enhance brand loyalty and reputation.

Driving trade actions boosting CRM, Events, and VIC strategies by suiting local needs in order to position the maison at the pyramid top of the luxury brands.

4. Operation Excellence and Profitability:

Oversee retail operations, including inventory management, store layout, and visual merchandising, to maximize efficiency and profitability.

Ensure compliance to maison standard operation guidelines, corporate Internal Control policies and Audit readiness.

Your Competencies and Experience (skillset requirements)

Retail Management Expertise: Possesses a comprehensive understanding of all facets of retail operations, including store management best practices to enhance the customer journey, and a focus on consistently delivering a positive and memorable customer experience.

Sales Growth & Strategy: Demonstrates a proven ability to drive significant sales growth through the implementation of effective sales strategies, consistently achieving targets, and exceeding expectations. Skills include sales forecasting, performance analysis, and incentive program design.

Strategic Retail Acumen: Exhibits the ability to contribute to the development and execution of overarching retail strategies, with a focus on maximizing market share, strengthening overall brand presence, and identifying opportunities for expansion and growth within the retail landscape.

Inventory Optimization: Possesses expertise in meticulously managing stock levels to minimize waste and maximize sales, optimizing inventory turnover rates through data-driven insights, and ensuring efficient and timely stock replenishment processes to meet customer demand effectively.

Market Trend Analysis: Demonstrates the ability to proactively analyze emerging market trends, identify potential opportunities for business growth, and adapt retail strategies to maintain a competitive edge and capitalize on evolving consumer preferences and market dynamics.

Team Leadership & Development: Extensive experience in leading, motivating, and developing high-performing retail teams through effective communication, delegation, and performance management. Dedicated to coaching, mentoring, and training frontline employees to enhance their skills, foster a positive work environment, and promote career advancement.

Financial Oversight: Possesses a strong understanding of key retail financial metrics, including sales performance indicators, profitability analysis, and effective expense management techniques. Able to interpret financial reports, identify areas for improvement, and make informed decisions to drive financial success.

Adaptability & Networking: Exhibits a high degree of comfort with change, quickly adapting to new situations, technologies, and market conditions. Skilled at building and maintaining strong relationships with key stakeholders, including customers, suppliers, and industry partners, to foster collaboration and drive business growth. A commitment to exceptional customer service and building long-term customer loyalty is paramount.

Experience: A university qualification in Business or a related field with more than 5+ years of relevant retail experience in the beauty industry, luxury products, or higher segment consumer goods is preferred. Candidates with less experience will be considered as Assistant Retail Manager.