Remote Digital Marketing Leader — Education Growth in APAC

Overseas; Hong Kong; Hybrid; HKD 706,000 - 1,020,000; Full time

Benefits offered by this job

USD payroll (bi-monthly)

Paid Time Off

Paid holidays

100% remote setup

Flexible schedule (Tue–Sat 12:00–20:00

Job summary

Overseas is seeking a Digital Marketing Manager to own the full digital marketing function across Greater China and Southeast Asia. You will lead content strategy, design graphics in Canva, and collaborate with in-house video and design staff to drive enrollment inquiries.

You will run paid campaigns on Facebook, Instagram, and LinkedIn, optimize for cost per inquiry, and build systems that deliver measurable results with high autonomy.

Qualifications

• Proven track record of owning digital marketing end to end with measurable results.
• Deep understanding of Greater China and SEA education markets including HK, SG, and Mainland China.
• Experience running paid campaigns and growing engagement on Facebook and Instagram targeting Asian education audiences.
• Ability to extract content from subject matter experts and build scalable workflows.

Responsibilities

• Own the full digital marketing function for the brand across paid and organic channels.
• Develop and execute content strategy and drive inquiries and enrollments.
• Coordinate with in-house video and design staff; brief and manage asset production.
• Plan, launch, and optimize campaigns on Facebook, Instagram, and LinkedIn with a focus on cost per inquiry.

Skills

Digital marketing

Paid social ads

Content strategy

Canva design

Project management

Analytics

English writing

Mandarin/Cantonese

Tools

Facebook Ads Manager

LinkedIn Ads

Instagram

Canva

CRM systems

Job description

Overseas is seeking a Digital Marketing Manager to own the full digital marketing function across Greater China and Southeast Asia. You will lead content strategy, design graphics in Canva, and collaborate with in-house video and design staff to drive enrollment inquiries.

You will run paid campaigns on Facebook, Instagram, and LinkedIn, optimize for cost per inquiry, and build systems that deliver measurable results with high autonomy.