Regional Sales Manager

Beneteau Group Asia; Hong Kong Island; On-site; HKD 700,000 - 950,000; Full time

Job summary

Beneteau Group Asia in Hong Kong is seeking a Regional Yacht Sales & Dealer Development Manager to lead the Lagoon and Excess dealer network across Asia-Pacific. You will grow sales, support dealer performance, and coordinate with factory teams, linking APAC dealers with the Lagoon Brand Director in France.

This role requires strategic thinking, deep product knowledge of catamarans, and hands-on execution, with regular travel to head office and European boat shows.

Qualifications

• 3+ years of yacht sales or dealer network management experience.
• Proven track record growing sales and managing distributors.
• Strong knowledge of sailing and catamarans.
• Excellent presentation and communication skills.
• Experience in an international environment.
• Bilingual in French and English.

Responsibilities

• Drive new boat sales across the APAC region for Lagoon and Excess catamarans.
• Develop annual sales plans and dealer targets.
• Monitor sales pipeline, inventory, and production availability.
• Support dealers in converting leads and closing high-value transactions.
• Identify new market opportunities and regional growth strategies.
• Participate in international and regional boat shows.
• Recruit, onboard, and support new dealer partners.
• Monitor dealer compliance with policies, targets, and brand standards.
• Manage, train, and develop a network of authorized dealers throughout Asia-Pacific.
• Conduct regular business reviews to improve dealer performance and market penetration.

Skills

Yacht sales

Dealer network management

Strategic planning

Relationship management

Presentation skills

International experience

Bilingual French & English

Project coordination

Travel readiness

Job description

Regional Yacht Sales & Dealer Development Manager to lead the brand Lagoon and Excess dealer network across the Asia-Pacific region within the Asia Pacific Beneteau Group team based in Hong Kong. The successful candidate will be responsible for growing sales, supporting dealer performance, managing key customer opportunities, coordinating with factory teams, and ensuring the development of brand representation across the region. This role requires a unique combination of strategic thinking, dealer relationship management, technical product knowledge, and operational execution. The position acts as the primary link between the APAC dealer network and reports to the Lagoon Brand Director in France. This role ensures the successful delivery and support of both Lagoon and Excess catamarans throughout the customer journey. This role requires regular travel across the APAC region, to the Head office and to European boat shows several times a year.

Key responsibilities

Drive new boat sales across the APAC region for Lagoon and Excess catamarans

Develop annual sales plans and dealer targets

Monitor sales pipeline, inventory, and production availability

Support dealers in converting leads and closing high-value transactions

Identify new market opportunities and develop regional growth strategies

Participate in major international and regional boat shows

Manage, train, and develop a network of authorized dealers throughout Asia-Pacific

Conduct regular business reviews to improve dealer performance and market penetration

Recruit, onboard, and support new dealer partners when required

Monitor dealer compliance with commercial policies, targets, and brand standards

About you

3+ years of experience in yacht sales, luxury products, marine industry, or dealer network management

Proven track record of managing distributor or dealer networks

Strong knowledge of sailing and catamarans

Ability to manage complex projects involving multiple stakeholders

Excellent presentation and communication skills

Strong financial and commercial acumen

Experience working in an international environment

Bilingual French and English

Experience living or working in APAC markets