Regional Marketing Manager, APAC

Allianz Trade in Asia Pacific; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Allianz Trade in Hong Kong is seeking a senior regional marketing leader to drive demand generation, content localization, and multi-channel campaigns across HK, Taiwan and South Korea. The role emphasizes analytics, ABM, and close collaboration with sales to grow pipeline and revenue.

The ideal candidate has extensive B2B marketing experience in financial services or risk insights, with strong English and Cantonese/M Mandarin language skills and hands-on use of Marketo and Salesforce.

Qualifications

• Bachelor’s degree in Marketing, Finance, Economics, or a related field.
• 10+ years of proven experience in B2B demand generation, growth marketing, or lead acquisition.
• Native or professional fluency in English and Cantonese or Mandarin.
• Proficiency in Marketo and Salesforce.
• Hands-on experience managing paid digital campaigns across LinkedIn, Google, and other B2B channels.
• Strong knowledge of GA4, campaign tracking, attribution, and marketing performance reporting.
• Experience with ABM platforms and intent data tools.
• Strong analytical and data-driven mindset with measurable outcomes.

Responsibilities

• Regional Marketing & Content Management across Hong Kong, Taiwan & South Korea.
• Content localization and asset management for thought leadership reports and risk insights.
• Regional Campaign Execution tailored to country industries and needs.
• Integrated Demand Generation and multi-channel campaigns to drive pipeline.
• Insight-led content activation turning reports into digital assets.
• Market opportunity identification and targeted campaign development.
• Digital Acquisition, ABM and CPL/pipeline optimization.
• Marketing automation, lead nurturing, and campaign performance tracking.

Skills

Demand generation

Campaign strategy

Digital marketing

ABM

Analytics

Marketing automation

Lead nurture

Content localization

Cross-functional collaboration

English proficiency

Education

Bachelor’s degree in Marketing, Finance, Economics, or related field

Tools

Marketo

Salesforce

GA4

ABM platforms

Intent data tools

Job description

Key Responsibilities

• Regional Marketing & Content Management (Hong Kong, Taiwan & South Korea)
  • Content Localization & Asset Management: Adapt and localize global marketing assets, including thought leadership reports, insolvency studies, economic outlooks, and country risk insights, ensuring local relevance, regulatory compliance, and brand consistency.
  • Content Transcreation & Stakeholder Partnership: Collaborate with local sales teams and agencies to refine messaging and value propositions, ensuring financial and risk-management concepts resonate with local audiences and business priorities.
  • Regional Campaign Execution: Lead cross-market campaigns, tailoring content and positioning to country-specific industries, economic conditions, and customer needs while maintaining a consistent regional strategy.
• Demand Generation & Campaign Strategy (Entrepreneurial Mindset)
  • Integrated Demand Generation: Develop and execute multi-channel B2B marketing campaigns to drive qualified lead generation and pipeline growth.
  • Insight-Led Content Activation: Turn economic reports, country risk intelligence, and insolvency insights into high-converting digital assets and interactive tools.
  • Market Opportunity Identification: Proactively identify emerging industries, evolving risk trends, and sectors facing growth, supply chain, or financial challenges, developing targeted campaigns to capture new business opportunities.
• Digital Marketing & Pipeline Management (Digital Skill Set)
  • Digital Acquisition & Account-Based Marketing (ABM): Manage paid marketing campaigns and ABM programs across digital channels to generate quality leads, improve cost per lead (CPL), and grow the sales pipeline from target accounts.
  • Marketing Automation & Lead Nurturing: Develop and manage automated campaigns, lead scoring, and email nurture programs to move Marketing Qualified Leads (MQLs) to sales opportunities.
  • Performance Measurement & Optimization: Track campaigns, lead, and pipeline performance, using data and insights to improve marketing results, conversion rates, and business impact.
• Commercial Performance & Sales Alignment
  • Pipeline & Revenue Attribution: Leverage Salesforce and marketing analytics tools to track leads from initial engagement through to closed business, measure campaign performance, and demonstrate marketing's contribution to pipeline and revenue.
  • Sales Collaboration & Enablement: Work closely with sales teams to improve lead quality, address conversion challenges and customer objections, and ensure marketing activities support business goals.
  • Executive Engagement & Events: Plan and execute webinars, roundtables, and industry events to engage senior financial decision-makers and generate qualified business opportunities.

Job Requirements

• Bachelor’s degree in Marketing, Finance, Economics, or a related field.
• More than 10years of proven experience in B2B demand generation, growth marketing, or lead acquisition. Experience within FinTech, commercial insurance, or corporate financial services is highly preferred
• Native or professional fluency in English and either Cantonese or Mandarin to effectively manage regional asset localization and stakeholder communication.
• Proficiency in Marketing Automation platforms (Marketo) and CRM systems (Salesforce).
• Hands-on experience managing paid digital campaigns across LinkedIn, Google, and other B2B marketing channels.
• Strong knowledge of Google Analytics 4 (GA4), campaign tracking, attribution, and marketing performance reporting.
• Experience with Account-Based Marketing (ABM) platforms, intent data tools, and targeted account engagement strategies.
• Strong analytical and data-driven mindset, with the ability to translate insights into measurable business outcomes.

Allianz Trade embraces innovative technologies. We utilize Artificial Intelligence powered tools and encourage candidates with a basic understanding of commonly used platforms, as well as an awareness of best practices and the potential risks associated with AI in the workplace to apply.

#HongKong

#APAC

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Join us. Let's care for tomorrow.

Headquartered in Paris, Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk, present in over 40 countries with 5,800 employees. In 2024, our revenues reached 3.8 billion euros, and we guaranteed 1,400 billion euros of trade transactions worldwide. With sustainability, collaboration, and inclusion at the heart of our values, our workplace culture has earned global recognition — demonstrated by our certification as a Great Place to Work and a Gold Medal from EcoVadis in 2025.

Disclaimer: Allianz Trade is the trademark used to designate a range of services provided by Euler Hermes.