PSA Sr. Marketing Manager, APAC

Collectors Universe (Shanghai) Limited; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Collectors Universe (Shanghai) Limited is seeking an accomplished APAC Marketing Lead to drive growth across the region. You will develop go-to-market strategies, manage channels, and lead a cross-functional team to deliver data-driven campaigns.

The role requires strong analytical skills, 8+ years in marketing, and leadership ability. Fluency in English is required; Cantonese/Mandarin is a plus. On-site in Hong Kong with occasional travel.

Qualifications

• 8+ years of experience in the marketing field, with 5+ years in a leadership role.
• Fluent in English; Cantonese/Mandarin a plus.
• Proven ability to develop and execute APAC-wide marketing strategies.
• Experience with digital marketing tools and platforms.
• Strong analytical skills to translate data into decisions.

Responsibilities

• Develop and execute marketing strategies for PSA’s APAC growth.
• Analyze data and present executive-level reports to senior leadership.
• Manage all marketing channels for PSA in APAC.
• Plan and maintain a marketing calendar for campaigns, events, and partnerships.
• Oversee creation of marketing materials and PR activities.
• Collaborate with sales, product, and design teams on campaigns.
• Monitor budgets, ROI, and resource allocation.

Skills

Marketing leadership

Go-to-market strategy

Digital marketing

Analytics & reporting

English fluency

Cantonese/Mandarin (bonus)

Budget management

Stakeholder collaboration

Campaign management

Multi-channel marketing

Social media marketing

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads

HubSpot

Mailchimp

Google Analytics

Job description

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team. Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder. Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, the UK, and France. As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process. We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed.

Your recruiter will be able to clarify expectations and answer any questions you have.

You’ll report to the Head of International Expansion, APAC, and work onsite from our office in Hong Kong with occasional travel.

What You’ll Do:

• Develop and execute marketing strategies (e.g. Go-To-Market) and plans for growing PSA’s presence in APAC region
• Analyze marketing data and present executive-level reports on analytics, insights, and findings to senior leadership
• Manage and own all marketing channels for PSA in APAC region
• Measure, evaluate and report on marketing initiatives
• Maintain, coordinate and execute a marketing calendar including: social media, website updates, events, trade shows, product launches, partnerships, and promotions
• Oversee the creation of marketing materials including website/social media content, brochures, email campaigns, and presentations
• Manage corporate and brand PR, media relations, and social media monitoring/crisis management
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with sales, product, and creative design teams to create cohesive brand messaging and campaigns
• Manage marketing budgets and ensure effective allocation of resources.
• Track, analyze, and report on campaign performance and ROI
• Supervise and mentor marketing team members or external agencies as required.
• Use every marketing tool available to drive meaningful growth in APAC region
• Work closely with the US Marketing Team to localize global marketing initiatives
• Build key relationships with community partners and likeminded brands

Who You Are:

• 8+ years of experience in the marketing field, preferably 5+ years as a marketing lead with demonstrated success
• Fluent in English.
• Cantonese/Mandarin is a plus.
• Growth-minded marketer looking to accelerate the territory
• Expertise handling both strategy and execution of marketing programs from start to finish, comfortable with adapting and prioritizing projects in a fast-changing environment
• Proven experience with digital marketing tools and platforms (e.g., Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics)
• Strong analytical skills and ability to interpret data to drive decisions
• Good understanding of China digital marketing ecosystem
• Experience working with global teams across different time zones
• Experience in trade shows
• Experience in influencing and facilitating change collaborating with key stakeholders
• Excellent communication, leadership, and project management and presentation skills.
• Creative thinker with a strategic mindset and strong attention to detail
• Bachelor’s degree in Marketing, Business, Communications, or a related field is a plus
• Familiar with managing international social media channels like Facebook, Instagram, Twitter, etc and social media and live-streaming channels in APAC
• Knowledge of the trading card space or collectibles space is a plus
• Comfortable multitasking and prioritizing a variety of projects in a fast-paced environment

We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better service the diverse community of collectors we support.

If you require an accommodation to apply or interview with us due to a disability or special need, please email [e-mail]

U.S. residents: for disclosures relating to personal information we collect during the employment application and recruitment process, please see our Privacy Notice for U.S. Applicants.

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team. Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder. Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France.