Product Marketing Specialist (Fund)

Long Bridge HK Limited; Hong Kong; Sur place; HKD 420 000 - 660 000; Plein temps

Résumé du poste

Longbridge seeks a Marketing Content Specialist to develop and manage fund education content and client-facing materials. You will plan campaigns, collaborate with fund houses, and coordinate livestreams while ensuring regulatory compliance.

The role requires strong writing, campaign management experience, and fluency in English and Chinese. Based in Hong Kong, the position involves coordinating with asset managers and distributors to drive engagement.

Qualifications

• Bachelor’s degree in Marketing, Finance, Economics or related field.
• Minimum 3 years of relevant experience in marketing within brokerage, banking, asset management, or fund distribution.
• Strong writing skills and ability to simplify complex topics for a general audience.
• Experience in livestream planning or managing a financial content account preferred.
• Excellent command of written and spoken English and Chinese (Cantonese and Mandarin).

Responsabilités

• Create and manage in-app fund education content.
• Develop client-facing content including market views and product analysis.
• Plan online campaigns, product promotions, investor seminars, and events.
• Collaborate with fund houses on launches and co-marketing.
• Plan fund livestreams and invite guests.
• Work with Compliance to ensure content meets regulatory requirements.

Connaissances

Strong writing skills

Content strategy

Campaign management

Partnership coordination

Formation

Bachelor’s degree in Marketing, Finance, Economics or related field

Description du poste

Job Description

Longbridge is a new-generation, AI-driven online brokerage on a mission to make investing smarter, simpler, and more accessible for everyone. Headquartered in Singapore, we are redefining the investment journey by connecting the stages of “Discovery → Learning → Trading.” With our proprietary AI assistant, Longbridge AI, and a cloud-native infrastructure, we provide retail investors with institutional-grade insights and a seamless global trading network. At Longbridge, you won’t just be working for a brokerage; you’ll be building the future of financial infrastructure

Responsibilities

• Create and manage in-app fund education content (FAQs, guides, product pages) and client-facing content (market views, product analysis, articles, infographics, posters, and push notifications)
• Develop content for featured products and partner fund houses, including asset manager profiles, fund manager introductions, and new fund launch explainers
• Plan and execute online campaigns, product promotions, investor seminars, and asset manager events. Manage the content calendar, track engagement and conversion, and optimise performance
• Collaborate with fund houses on new fund launches, featured product campaigns, and co-marketing; secure marketing resources from partners
• Plan fund livestreams, select topics, and invite guests (asset managers, fund managers, and in-house analysts)
• Work with Compliance to ensure all content and campaigns meet regulatory requirements
• Assist in other ad-hoc duties as assigned

Requirements

• Bachelor’s degree holder or above in Marketing, Finance, Economics or a related field
• Minimum 3 years of relevant experience; experience in marketing within brokerage, banking, asset management, or fund distribution is an advantange
• Basic knowledge of funds and fund products
• Strong writing skills, with the ability to simplify complex topics for a general audience
• Strong execution capability to manage content, campaigns, and external partnerships simultaneously
• Fund industry qualification or HKSFC licence preferred
• Existing relationships with fund houses or asset managers preferred
• Experience in livestream planning, or in managing a financial content account preferred
• Excellent command of written and spoken English and Chinese (including Cantonese and Mandarin)