Fund Marketing Specialist

Longbridge Singapore; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Longbridge Singapore is seeking a marketing content professional to create and manage fund education materials and client-facing content. You will develop content for featured products and partner fund houses, plan campaigns and investor events, and collaborate with fund houses on launches.

Ensure compliance and coordinate livestreams with asset managers and analysts in a fast-paced environment. The role requires 3+ years in brokerage/asset management marketing, strong writing, and bilingual

Qualifications

• Bachelor’s degree holder in Marketing, Finance, Economics or related field.
• Minimum 3 years of relevant marketing experience in brokerage, banking, asset management, or fund distribution.
• Strong writing skills to simplify complex topics for general audiences.
• Ability to manage content, campaigns, and external partnerships simultaneously.
• Fund industry qualification or HKSFC licence preferred.
• Excellent written and spoken English and Chinese (Cantonese and Mandarin).

Responsibilities

• Create and manage in-app fund education content (FAQs, guides, product pages) and client-facing content (market views, product analysis, articles, infographics, posters, and push notifications).
• Develop content for featured products and partner fund houses, including asset manager profiles, fund manager introductions, and new fund launch explainers.
• Plan and execute online campaigns, product promotions, investor seminars, and asset manager events; manage the content calendar, track engagement and optimise performance.
• Collaborate with fund houses on new fund launches, featured product campaigns, and co-marketing; secure marketing resources from partners.
• Plan fund livestreams, select topics, and invite guests (asset managers, fund managers, and in-house analysts).
• Work with Compliance to ensure all content and campaigns meet regulatory requirements.
• Assist in other ad-hoc duties as assigned.

Skills

Strong writing skills

Content management

Campaign planning

Partnership collaboration

Regulatory knowledge

Bilingual English/Chinese

Education

Bachelor’s degree in Marketing/Finance/Economics or related field

3+ years marketing experience in brokerage/banking/asset management/fund distribution

Fund industry qualification or HKSFC licence preferred

Job description

Longbridge is a new-generation, AI-driven online brokerage on a mission to make investing smarter, simpler, and more accessible for everyone. Headquartered in Singapore, we are redefining the investment journey by connecting the stages of “Discovery → Learning → Trading.” With our proprietary AI assistant, Longbridge AI, and a cloud-native infrastructure, we provide retail investors with institutional-grade insights and a seamless global trading network. At Longbridge, you won’t just be working for a brokerage; you’ll be building the future of financial infrastructure

Job Description

About Us

Longbridge is a new-generation, AI-driven online brokerage on a mission to make investing smarter, simpler, and more accessible for everyone. Headquartered in Singapore, we are redefining the investment journey by connecting the stages of “Discovery → Learning → Trading.” With our proprietary AI assistant, Longbridge AI, and a cloud-native infrastructure, we provide retail investors with institutional-grade insights and a seamless global trading network. At Longbridge, you won’t just be working for a brokerage; you’ll be building the future of financial infrastructure

Responsibilities

• Create and manage in-app fund education content (FAQs, guides, product pages) and client-facing content (market views, product analysis, articles, infographics, posters, and push notifications)
• Develop content for featured products and partner fund houses, including asset manager profiles, fund manager introductions, and new fund launch explainers
• Plan and execute online campaigns, product promotions, investor seminars, and asset manager eventsManage the content calendar, track engagement and conversion, and optimise performance
• Collaborate with fund houses on new fund launches, featured product campaigns, and co-marketing; secure marketing resources from partners
• Plan fund livestreams, select topics, and invite guests (asset managers, fund managers, and in-house analysts)
• Work with Compliance to ensure all content and campaigns meet regulatory requirements
• Assist in other ad-hoc duties as assigned

Requirements

• Bachelor’s degree holder or above in Marketing, Finance, Economics or a related field
• Minimum 3 years of relevant experience; experience in marketing within brokerage, banking, asset management, or fund distribution is an advantange
• Basic knowledge of funds and fund products
• Strong writing skills, with the ability to simplify complex topics for a general audience
• Strong execution capability to manage content, campaigns, and external partnerships simultaneously
• Fund industry qualification or HKSFC licence preferred
• Existing relationships with fund houses or asset managers preferred
• Experience in livestream planning, or in managing a financial content account preferred
• Excellent command of written and spoken English and Chinese (including Cantonese and Mandarin)