Product Manager

PRYM CONSUMER ASIA LTD; Sha Tin; On-site; HKD 600,000 - 1,000,000; Full time

Benefits offered by this job

Attractive salary package

Personal development / training

Job summary

Prym Consumer Asia Ltd is seeking a Senior Product Manager to lead end-to-end development, localization for Asian markets, and translating consumer insights into compelling product features and positioning. You will collaborate with sales, HQ, sourcing, and customers to drive differentiation and commercial success.

The role requires 5+ years in product management within consumer goods, strong market insight, and fluency in English and Mandarin.

Qualifications

• 5+ years in Product Management, ideally in Consumer Goods (CPG).
• Proven experience localizing Western products for Asian markets.
• Strong consumer understanding and ability to translate insights into products.
• Solid project management and stakeholder management skills.
• Commercial mindset with a strong sense for product differentiation.
• Enjoyment of international projects.
• Ability to travel as required.
• Fluent in spoken and written English and Mandarin.

Responsibilities

• Lead end-to-end product development from concept to launch (timeline, budget, quality).
• Localize Western CPG products for Asia markets, ensuring strong consumer relevance.
• Translate consumer insights into product features, design, and positioning.
• Collaborate closely with sourcing and marketing to bring products to life.
• Identify consumer needs and derive actionable product implications.
• Analyze market trends, competitors, and white space opportunities.
• Drive product differentiation based on clear consumer and market insights.
• Act as key interface between sales, HQ, sourcing, customers, and suppliers.
• Monitor product performance and gather structured market feedback.
• Support sales teams with product pitches, training, and customer presentations.

Skills

Product Management

Localization

Market insights

Project management

Stakeholder management

English & Mandarin

Job description

Lead end-to-end product development from concept to launch for Prym Consumer Asia. You will localize Western consumer goods products for Asian markets, translate consumer insights into product features and positioning, and act as a key interface between sales, headquarters, sourcing, customers, and suppliers. This role combines product development, market insight, stakeholder management, and commercial support to drive product differentiation and market success.

Key responsibilities

Lead end-to-end product development from concept to launch (timeline, budget, quality)

Localize Western CPG products for Asia markets, ensuring strong consumer relevance

Translate consumer insights into product features, design, and positioning

Collaborate closely with sourcing and marketing to bring products to life

Identify consumer needs and derive actionable product implications

Analyze market trends, competitors, and white space opportunities

Drive product differentiation based on clear consumer and market insights

Act as key interface between sales, HQ, sourcing, customers, and suppliers

Monitor product performance and gather structured market feedback

Support sales teams with product pitches, training, and customer presentations

About you

5+ years in Product Management, ideally in Consumer Goods (CPG)

Proven experience in localizing Western products for Asian markets

Strong consumer understanding and ability to translate insights into products

Solid project management and stakeholder management skills

Commercial mindset with a strong sense for product differentiation

Enjoyment of international projects

Ability to travel as required

Fluent in spoken and written English and Mandarin

About us

Prym Consumer is one of four divisions of the Prym Group, whose roots go back to 1530. The group employs around 3,500 people at locations in Europe, Asia and America. With a comprehensive portfolio of sewing, knitting, and designing products, Prym Consumer encourages the passion of people all over the world for creative projects and individual creations. On its way to becoming the global market leader for textile handicrafts, Prym Consumer is currently pushing regional expansion and leverages the chances of digitization.

Flat hierarchies with short decision-making paths

Varied topics and constantly new challenges

Interesting development opportunities on an international basis

Attractive salary package and personal development / training

Central and Western District, HK