Product Director, VIP Products

OKB Technology Company Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

OKX is seeking a strategic VIP Product Manager in Hong Kong to oversee planning and iteration of VIP-related products, including benefits systems, campaigns, exclusive offerings, and premium customer services. You will collaborate with VIP sales, institutional accounts, and market-making teams to pinpoint client needs and translate them into actionable features.

You will lead lifecycle design to improve retention and engagement, coordinate cross-functionally to ensure timely delivery, and

Responsibilities

• Oversee the planning and iteration of VIP products (benefits systems, personalized campaigns, exclusive offerings, and customized services).
• Collaborate with VIP sales, institutional account managers, and market-making teams to identify VIP needs and translate into product features.
• Lead the design and optimization of VIP customer lifecycle management to boost retention and engagement.
• Coordinate cross-department collaboration (R&D, design, operations, risk) to ensure timely, high-quality delivery.
• Monitor global market trends to formulate localized VIP product strategies for different regions.
• Use data analysis and feedback to optimize user experience and drive platform volume and AUM growth.
• Establish competitive analyses to sharpen OKX VIP service differentiation.

Job description

Oversee the overall planning and iteration of OKX VIP-related products, including but not limited to VIP benefits systems, personalized campaigns, exclusive offerings, and customized customer services.

Collaborate closely with VIP sales, institutional account managers, and market-making teams to identify VIP customer needs and translate them into actionable product features.

Lead the design and optimization of VIP customer lifecycle management solutions to improve retention and engagement rates.

Coordinate cross-departmental collaboration, including R&D, design, operations, and risk control, to ensure timely and high-quality project delivery.

Monitor global market trends and industry developments to formulate localized product strategies that cater to VIP clients in different regions.

Leverage data analysis and customer feedback to continuously optimize user experience and drive platform trading volume and AUM growth.

Establish competitor analysis mechanisms to evaluate VIP service differentiators in the industry and enhance OKX's competitive edge.

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