Product Development, Senior Principal/Principal (Associate Director/Senior Manager)

aia; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

AIA Hong Kong is seeking an experienced Product Manager to drive development and implementation of saving products including traditional savings, Investment Linked and Universal Life. You will own end-to-end delivery with a customer‑first mindset and ensure high‑quality, timely outcomes.

You will lead cross‑functional teams, run focus groups with customers and frontline staff, and oversee product literature, training, and launches while ensuring regulatory compliance and alignment with group

Qualifications

• University / college graduate with 10–15 years in insurance or related field.
• Strong product development and operation workflow understanding.
• Creative, customer-focused, with strategic thinking.
• Experience in business development, planning and project management.
• Knowledge of marketing and communications.
• Experience in agency & bancassurance distribution is preferable.
• Excellent problem-solving and presentation skills.
• Proficient in English and Chinese (written and spoken).

Responsibilities

• Define product strategies and explore ideas to support multi-channel distribution.
• Lead product design and development cycles aligned with company strategy across projects.
• Collaborate with channels to meet multi-channel business goals.
• Conduct focus groups with customers and frontline teams.
• Provide training to frontline on new product initiatives and features.
• Coordinate with Pricing, Actuarial, Operations, Reinsurers, Agency, Partnership Distribution, Marketing and others to implement plans.
• Develop product literature and launch materials for product launches.
• Review materials for accuracy from a product perspective.
• Oversee quality and timelines of deliverables by team members.
• Participate in Product Implementation Taskforce and governance meetings to drive launches and regulatory initiatives.
• Ensure compliance with regulatory guidelines and Risk & Compliance standards.
• Lead maintenance tasks for inforce products.
• Conduct post-implementation reviews via business data and frontline feedback.
• Lead ad-hoc projects and other duties as required.

Skills

Product development

Project management

Customer oriented

Communication skills

Bilingual English/Chinese

Education

University degree

Job description

About the Role

Responsible for driving product development and implementation process of saving products, including traditional savings, Investment Linked and Universal Life, with good quality and accuracy of deliverables in a timely manner. This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer‑first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end‑to‑end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities

• Define the product strategies and actively create / explore new product ideas to support multi‑channels distribution
• Lead and implement product design and development cycle in line with the company strategies in various product development projects
• Work with channels to deliver various product initiatives in order to meet business goals of multi‑channels
• Conduct focus groups with customers and frontline to test new product ideas
• Conduct training / district visits to frontline for new product initiatives to facilitate the understanding of product proposition, key selling edges and new product features / concept
• Collaborate with various stakeholders, such as Product Pricing, Actuarial, Operations, Reinsurers, Agency, Partnership Distribution, Marketing, Group Office counterparties etc, to drive various initiatives to implement the agreed business plan of product initiatives in order to meet the business goals
• Develop / Review various product literatures (e.g. contract, PGS template, memo, product specification, training materials), product launch pack and presentation materials for product launches
• Review product literatures from other departments to ensure accuracy from product perspective
• Oversee the quality and manage the timeline of materials delivered by team members
• Participate in Product Implementation Taskforce and PGS regular meetings to drive the implementation of the product launches, various product and / or regulatory initiatives with good quality and timely manner
• Ensure the product development and implementation processes compliant with regulatory guidelines, Group’s governance structures and Risk and Compliance Standards
• Lead various product maintenance tasks for inforce business (e.g. revamp in existing product literatures, dividend review, periodic due diligence with bank partners, Day 2 product development items, etc.)
• Conduct post implementation review via business data report and feedback from frontline
• Lead the ad‑hoc projects and other duties as required.

Minimum Job Requirements

• University / College graduate plus around 10-15 years of working experience in insurance industry, actuarial science or related background is preferred
• Solid experience in product development and good understanding on operation workflow and system setup under product development cycle
• Creative with innovative thinking and customer oriented
• Solid experience in the areas of business development, strategic planning and project management
• In‑depth knowledge in responsible for marketing and communication
• Distribution channel experience covering both agency and bancassurance is preferable
• Good problem‑solving skills
• Good communication and presentation skills
• Good command of written and spoken English and Chinese
• You are required to obtain relevant license if your job involves in regulated activities