Manager / Senior Manager / Associate Director, Product Proposition

Sun Life Financial; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Sun Life Financial in Hong Kong seeks a seasoned professional to support the full product development cycle for life insurance products. The role involves researching market trends, innovating product design, and managing implementation and promotion across channels.

The ideal candidate holds a bachelor's degree with 8+ years in life insurance product development and management, and excels in multilingual communication across Chinese, English and Mandarin.

Qualifications

• Bachelor's degree required with relevant experience in life insurance product development.
• Excellent presentation and interpersonal skills.
• Excellent written and verbal communication in Chinese, English and Mandarin.

Responsibilities

• Conduct market research on industry trends and competitor movements to identify opportunities.
• Assist in product design and innovation based on research results and business needs.
• Support delivery of product-related initiatives using disciplined project management.
• Prepare materials for product development and ensure quality of deliverables.
• Act as product SME on regulatory implementations, operation enhancements and business development.
• Represent product team to promote products to channels with clear selling points and rules.

Skills

Presentation skills

Interpersonal skills

Multilingual communication

Education

Bachelor's degree

Job description

Job Description:

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Role Summary

The objective of the role is to support the entire product development process and provide technical support on insurance products, which involved a full product development cycle (e.g. research on market trends/clients needs, product innovation, product design, product implementation, product management, and product promotion).

Job Responsibilities

Conduct market research on industry trend, competitor movements, market competitive analysis to identify the potential business opportunity. Analyze and draw conclusions from research undertaken to improve the SLHK’s product positioning in the fast-changing market situation. Assist in product design and innovation according to research result and business needs to help achieving company’s business target, focusing on fulfilling the needs of clients. Support the delivery of product-related initiatives by adopting a disciplined project management approach and follow the product development operating guideline. Participate in material preparation for the product development. Be responsible and pursue for quality of the project deliverables to ensure accuracy of product materials. Act as product SME to contribute in various projects such as new regulation implementation, operation enhancements, business development initiatives, etc. Represent product team to promote the products to all channels with respect to product proposition, key selling points, market competitiveness, administration rules, sales support, and etc.

Job Requirements

Bachelor Degree holder At least 8 years’ relevant life insurance experience in product development and management. Possess good understanding of the insurance products, clients’ needs, sales process and industry development in HK. Knowledge of mainland market would be a plus. Excellent presentation and interpersonal skills Ability to prioritize multiple initiatives and work independently Excellent written and verbal communication skills in Chinese, English and Mandarin

Job Category

Product

Posting End Date

29/10/2026

Shine together

At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Make life brighter we’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant. There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world. Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter. Join a top employer for a brighter future. Visit Sun Life Careers