Product Developer (eyewear/fashion)

B.Base (HK) Ltd; Hong Kong; On-site; HKD 360,000 - 520,000; Full time

Benefits offered by this job

Medical insurance

15 days annual leave

Flexible working

Job summary

BBASE, based in Hong Kong, is seeking a Product Developer to create eyewear collections for leading European retailers and contemporary labels. You will translate fashion insight into commercially successful ranges and oversee concept development through to finished product.

You’ll collaborate with global design, development and manufacturing teams, review client portfolios, spot trends, and drive projects with a proactive, commercial mindset.

Qualifications

• 5+ years in eyewear or accessories product development.
• Experience shaping products for European high-street fashion.
• Strong understanding of consumer, brand positioning and assortments.
• Fluent English; Cantonese/Mandarin preferred; Spanish a bonus.

Responsibilities

• Identify emerging trends and whitespace opportunities.
• Translate insights into eyewear concepts and recommendations.
• Propose shapes, colours, materials, lenses and constructions.
• Review client assortments and identify gaps.
• Work with factories on sourcing and development needs.
• Drive projects from concept to finished product with proactive input.
• Collaborate with internal design teams and European account managers.

Skills

Fashion trend forecasting

European market knowledge

Development mindset

Drive and accountability

Collaboration

Commercial orientation

Job description

Hong Kong based | European clients | Leading fashion retailers

Are you fluent in the design language of leading global retailers, with a proven track record of spotting what's next? At BBASE, we create eyewear collections for leading international high-street retailers and contemporary fashion labels. We’re looking for a Product Developer to spot emerging opportunities and translate them into commercially successful eyewear ranges for our European retail clients.

Based in our Hong Kong Head Office with our global Design, Product Development, and manufacturing teams, you will develop eyewear collections for our clients in the European market.

This role requires a sharp product eye blended with strong commercial and retail instincts. At bbase, Product Development is about more than just executing a brief. You don't just follow trends—you interpret what’s emerging across the fashion landscape, pinpoint the opportunity for our clients, and act on it.

What you’ll do

You’ll be developing eyewear for major European retail brands. You’ll build a deep understanding of your client portfolio, their consumers, competitors, price positioning and assortments, while staying closely connected to what’s happening across European fashion, accessories and retail.

You’ll:

• Identify emerging trends, product shifts and whitespace opportunities
• Translate these into specific eyewear concepts, developments and recommendations
• Propose relevant shapes, colours, materials, lenses and constructions
• Review client assortments and identify what’s missing
• Use competitor research, market intel, best sellers and client feedback to inform future development
• Work closely with factories on sourcing and development needs
• Consider the consumer, retailer, price point, competitors, assortment and commercial potential behind every recommendation.
• Bring proactive newness to Account Managers and clients

About you

The successful candidate will have:

A strong eye for fashion and trends:You’ll bring a genuine passion for fashion and runway trends, with the ability to anticipate emerging trends before they become mainstream.

An understanding of the European market:You’ll understand European fashion, accessories or lifestyle retail, and know how to translate consumer behaviour, brand positioning and product assortments into highly commercial products.

A development mindset:You’ll bring a natural curiosity about how things are made and thrive on the technical and commercial journey of turning a creative concept into a viable, manufactured product.

Drive:You won’t wait for instructions. You’ll instinctively identify market opportunities, put forward recommendations, overcome production hurdles and drive projects through to completion.

A desire to collaborate:You’ll build strong, trust-based relationships with internal design teams, factories and European account managers, confidently bringing your own distinct product point of view to the table.

A commercial mindset:You’ll enjoy turning your creative ideas into commercially successful products. You’ll understand that a great idea only becomes a great product if it’s right for the customer—and that what works for one European fashion client may be completely wrong for another.

Your experience and skills

You have 5 years + product development background in eyewear or accessories. We are open to candidates who have experience in similar roles in eyewear or accessories (such as fashion or accessories buying or product/category management)

We are looking for someone whose career and experience have been strongly shaped by the European high-street fashion or accessories market. You bring significant first-hand exposure to European retail culture and consumers, ideally gained within fast-moving, volume-driven retail.

We value eyewear experience, but if you don’t have it, our team will support you to develop the technical eyewear expertise you need ranging from materials and constructions to sampling, costing, tooling and manufacturing possibilities

Experience working with the factories is preferred

You speak fluent English, with Cantonese and Mandarin preferred, and Spanish a significant bonus

What we offer

A role with real creative and commercial influence Develop eyewear collections for leading European fashion retailers and contemporary labels, turning your product ideas into ranges that reach consumers internationally. You’ll have room to shape recommendations, bring your own point of view and see concepts through to finished product—with support from our experienced team in Hong Kong.

A friendly, international culture Join a vibrant, collaborative team in our Hong Kong Head Office, working with open-minded, helpful colleagues around the world. We’re fast-paced and always evolving, with the freedom to work independently, take initiative and make a meaningful contribution.

Benefits that support you We offer medical insurance, 15 days’ annual leave per year and flexible working policies, alongside an engaging workplace where you can build your expertise and develop your career.