Partnership & Media (Sponsorship) Manager

Live Nation Asia; Hong Kong; On-site; HKD 1,200,000 - 2,000,000; Full time

Job summary

Live Nation Asia in Hong Kong is seeking a senior sponsorship and media sales leader to drive strategy, product development, and revenue growth for the Partnership & Media division. You will focus on the Hong Kong market, crafting proposals and engaging sponsors for live entertainment across concerts and venues.

The role requires a proven track record in sponsorship sales, strong networking, and Mandarin/English fluency.

Qualifications

• 10+ years of demonstrated success in sponsorship/media sales, strategy and/or sponsorship marketing.
• Experience in partnership and media businesses, music industry knowledge.
• Strong sales ability, networking and client engagement.

Responsibilities

• Drive strategy, product development, and revenue growth for Partnership & Media in Hong Kong.
• Develop pricing, revenue models, and new business proposals for sponsors.
• Prospect and close sponsorship deals, exceed income targets, manage sponsor relationships.

Skills

Sponsorship/Media sales

Strategy/Sponsorship marketing

New business development

Client presentation skills

Negotiation

English & Mandarin

Tools

Microsoft Office

Job description

Responsible for continually driving strategy, new products and revenue and growth of the Partnership & Media division focusing on Hong Kong business. Key areas of focus included but are not limited to:

• Strategy: helping design and defining our marketing approach
• Product development: Creation of new business ideas and projects to sell to market
• New business development and Sales Generation: Helping develop, generate and secure new client business and to deliver and exceed income targets set by management (focus on Live Nation Hong Kong's domestic, international shows and venue)
• Other: Creation of marketing colleterial, proposals and presentations.

WHAT THIS ROLE WILL DO

• Analyze local and regional market trends and insights
• Understand music partnership business in Hong Kong, related to concerts, venues and festival in order to define market approach and strategy
• Provide updated revenue growth forecasts for the business

Product and services development

• Research and keep abreast of trends in the marketplaces
• Drive internal brainstorm sessions and develop new product ideas or services to pitch for clients
• Develop pricing strategies and revenue models

New Business development and sales Generation

• Prospect and develop new accounts through various strategies including and not limited to: networking, emails, LinkedIn, cold calling, corporate events for Live Nation Hong Kong's domestic and international shows
• Identify and reach out to new potential sponsors for live entertainment, and create customized, creative sponsorship proposals that reflect an understanding of the client's business and the music industry
• Actively maintain relationships with any current sponsors, industry contacts or future sponsorship prospects
• Manage partnership pipeline from imputing leads to negotiating and closing deals
• Meeting and exceed sales targets

Others

• Regular contract with Partnership & Media, Asia colleagues to build partnership strategy and revenue
• Work on business opportunities to promote the Company in the market
• Compose clear, concise, and visually engaging marketing proposals and sales collateral for potential partners, including copywriting, deck design, and sourcing visuals
• Preparation of weekly pipeline reports

WHAT THIS PERSON WILL BRING

• 10+ years of demonstrated success in a sponsorship/media sales, strategy and/or sponsorship marketing role (or similar field)
• Understanding of partnership and media business and music
• Strong sales ability and new business skills and networking
• Excellent client interpersonal skills, presentation skills and confidence in leading conversations
• Creative problem solving and experienced negotiating skills
• An energetic self-starter that works best under minimal direction
• Fluent written and verbal English and Mandarin
• Advanced skills in Microsoft Office tools for presentations, reporting, and data analysis