Officer, Brands

Shangri-La Group; Hong Kong; On-site; HKD 360,000 - 480,000; Full time

Benefits offered by this job

Learning & development opportunities

Branding excellence culture

Job summary

Shangri-La Group is seeking an Officer, Brands to support branding strategy projects and take ownership of the DAM platform. You will assist with administrative tasks and help ensure consistent brand guidelines across properties.

Ideal candidates have a passion for luxury hospitality branding, a marketing-oriented degree, and 1–2 years of experience in branding or marketing roles. Join a team that values development and global brand excellence.

Qualifications

• Passion for branding and marketing and luxury hospitality.
• Bachelor’s degree in Marketing, Advertising, Branding or related disciplines.
• 1–2 years of experience from leading companies; luxury hospitality or branding/marketing agencies is a plus.

Responsibilities

• Branding strategy support and contributing to brand positioning, naming, and guidelines.
• Own and manage the Digital Asset Management (DAM) platform for content uploads and improvements.
• Provide administrative support by creating timelines, templates, and process documentation.

Skills

Branding

Marketing

DAM management

Project coordination

Education

Bachelor’s degree in Marketing, Advertising, Branding or Related disciplines

Job description

Shangri-La International Hotel Management Ltd.

Shangri-La Group is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe, and Africa.

Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delighting guests around the world with legendary service, finely tuned through over 45 years of hospitality from the heart. We have an affinity with Asian travelers, and we offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality.

As an enviable employer with industry-leading levels of colleague engagement, our people are our priority. Our success is made possible only through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.

We are looking for Officer, Brands, who will support the team by contributing to branding strategy projects, taking full ownership of our digital platform, and assisting with administrative tasks as necessary.

Key Responsibilities

Branding strategy support

• Support branding strategy projects by contributing ideas and frameworks. Contribute to the successful sell-in and in-market execution of brand positioning, brand architecture, brand naming, and brand guidelines projects while having the aesthetic sense to provide useful input on brand creative projects

Digital Asset Management (DAM) Platform Ownership

• Act as the resident DAM expert with full knowledge of the DAM content library and system processes. Assist HQ, regional, and property stakeholders in ensuring all relevant and qualified content is uploaded to DAM in a timely manner. Identify areas for platform improvements and lead platform upgrades when necessary

Administrative Support

• Improve efficiency of Brands projects by creating timelines, forms, templates, and process documentation with an eye for repeated, long-term usage. Assist in follow-ups with internal cross-functional stakeholders and third-party agencies

About You

• Passion in branding and marketing, as well as luxury hospitality
• Bachelor’s degree in Marketing, Advertising, Branding or Related disciplines
• 1-2 years of experience from leading companies; prior experience in luxury hospitality (HQ or individual property or outlet) or branding and marketing agencies is a plus

Why Join Us

• A workplace that values your passion and supports self-realization and personal growth.
• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in confidence and used only for recruitment purposes. (our Data Protection statements.)

We appreciate your interest in joining us. Please note that only successful candidates will be contacted.