Brand Strategy & DAM Coordinator – Luxury Hospitality

Shangri-La Group; Hong Kong; On-site; HKD 360,000 - 480,000; Full time

Benefits offered by this job

Learning & development opportunities

Branding excellence culture

Job summary

Shangri-La Group is seeking an Officer, Brands to support branding strategy projects and take ownership of the DAM platform. You will assist with administrative tasks and help ensure consistent brand guidelines across properties.

Ideal candidates have a passion for luxury hospitality branding, a marketing-oriented degree, and 1–2 years of experience in branding or marketing roles. Join a team that values development and global brand excellence.

Qualifications

• Passion for branding and marketing and luxury hospitality.
• Bachelor’s degree in Marketing, Advertising, Branding or related disciplines.
• 1–2 years of experience from leading companies; luxury hospitality or branding/marketing agencies is a plus.

Responsibilities

• Branding strategy support and contributing to brand positioning, naming, and guidelines.
• Own and manage the Digital Asset Management (DAM) platform for content uploads and improvements.
• Provide administrative support by creating timelines, templates, and process documentation.

Skills

Branding

Marketing

DAM management

Project coordination

Education

Bachelor’s degree in Marketing, Advertising, Branding or Related disciplines

Job description

Shangri-La Group is seeking an Officer, Brands to support branding strategy projects and take ownership of the DAM platform. You will assist with administrative tasks and help ensure consistent brand guidelines across properties.

Ideal candidates have a passion for luxury hospitality branding, a marketing-oriented degree, and 1–2 years of experience in branding or marketing roles. Join a team that values development and global brand excellence.