North Asia Comms Intelligence & Innovation Lead

cc; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

CHANEL in Hong Kong leads North Asia communications measurement and media operations. This senior role bridges Global corporate teams, regional divisions and agencies to translate guidelines into activation, learning and business impact that strengthens long-term brand equity.

You will shape strategic viewpoints on data, platforms and measurement, develop governance and auditing processes, and partner with markets to deliver insights, campaign reviews and optimization across paid, owned and

Qualifications

• 10+ years in communications, media or insights roles.
• Integrated experience across traditional and digital media.
• Experience in intelligence, trend analysis, platform innovation.
• Knowledge of North Asia media ecosystems beneficial.
• Fluent in English; Mandarin or Korean advantageous.

Responsibilities

• Provide strategic guidance to regional markets and agency partners.
• Consolidate data from multiple sources for campaign reviews and insights.
• Develop governance frameworks and ensure compliance across regions.
• Bridge global, regional and market teams with clear guidelines.
• Translate data into actionable insights and KPIs for decision making.
• Collaborate with media operations teams on performance topics.

Skills

Leadership

Communications strategy

Media analytics

Cross-functional collaboration

Public speaking

Fluent English

Mandarin/Korean advantageous

Job description

CHANEL in Hong Kong leads North Asia communications measurement and media operations. This senior role bridges Global corporate teams, regional divisions and agencies to translate guidelines into activation, learning and business impact that strengthens long-term brand equity.

You will shape strategic viewpoints on data, platforms and measurement, develop governance and auditing processes, and partner with markets to deliver insights, campaign reviews and optimization across paid, owned and