Head of Digital & Data Strategy & Activation

cc; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Chanel Hong Kong seeks a Senior Manager to lead digital and data capabilities across three business divisions, shaping strategy and operating models that balance local, regional, and global needs.

You will sponsor data transformation, drive governance, and oversee digital activation, product development, and technology architecture for an omnichannel client experience in Hong Kong and Macau.

Qualifications

• 10+ years of progressive experience in digital solutions or related fields.
• 4-5 years leading multidisciplinary teams.
• Experience defining and executing digital and data strategies in retail or luxury.
• Hands-on CRM and marketing automation experience (Salesforce Marketing Cloud preferred).

Responsibilities

• Lead strategic direction and governance of HKMO Digital & Data.
• Define operating model and roadmaps for digital, data, and solutions.
• Partner with stakeholders to optimize client engagement and business value.
• Drive AI, automation, and emerging tech adoption in the business context.

Skills

Strategic thinking

Stakeholder management

People leadership

Data literacy

Digital product mindset

Technical fluency

Change management

Communication

Tools

Salesforce Marketing Cloud

CRM platforms

Job description

Chanel Hong Kong seeks a Senior Manager to lead digital and data capabilities across three business divisions, shaping strategy and operating models that balance local, regional, and global needs.

You will sponsor data transformation, drive governance, and oversee digital activation, product development, and technology architecture for an omnichannel client experience in Hong Kong and Macau.