Media Executive: Entry-Level Campaign Planning & Analysis
Optimum Media Direction
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Benefits offered by this job
Job summary
Optimum Media Direction in Hong Kong is seeking a Media Executive (fresh graduate welcome) to join our Cyberport-based team. You will support media strategy, planning and operations, and you will learn from experienced professionals as you develop expertise in media planning, audience analysis and campaign execution.
Ideal candidates are recent graduates with a degree in Business, Marketing, Advertising or Communications.
Qualifications
- Recent graduates or individuals with minimal work experience in advertising, media or related fields
- 0-1 year of experience in media planning/buying preferred; fresh graduates are welcome
Responsibilities
- Assist in development and execution of media plans for client campaigns
- Support the team in integrated online and offline advertising campaigns
- Analyze market and competitor data to identify insights and opportunities
- Evaluate media opportunities and monitor market trends using industry tools and research methods
- Prepare media plans, budget summaries, and support campaign tracking
- Participate in brainstorming sessions to generate ideas and consumer insights
- Build and maintain relationships with media partners and industry stakeholders
Skills
Education
Tools
Job description
Optimum Media Direction in Hong Kong is seeking a Media Executive (fresh graduate welcome) to join our Cyberport-based team. You will support media strategy, planning and operations, and you will learn from experienced professionals as you develop expertise in media planning, audience analysis and campaign execution.
Ideal candidates are recent graduates with a degree in Business, Marketing, Advertising or Communications.
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