Advertising & Media Planning Associate

Optimum Media Direction; Hong Kong; On-site; HKD 180,000 - 320,000; Full time

Benefits offered by this job

5-day workweek

Group medical & life insurance

Free shuttle bus

Job summary

Optimum Media Direction in Hong Kong is seeking a proactive media planner/buyer to translate strategy into concrete media plans and recommendations. You will work closely with the Business Director and clients to ensure plans are clear, coherent, and impactful.

The role requires a university degree in business, marketing, advertising, or a related field, and 2–4 years of media planning/buying experience. You are well organized, numerate, fluent in English and Chinese, and proficient with Word,

Qualifications

• University degree in business, marketing, advertising, communications, or a related field.
• 2–4 years of media planning/buying experience.
• Must be well organized and have strong quantitative/analytical skills.
• Able to build relationships internally and externally.
• Ability to multi-task in a fast-paced environment and be a team player.

Responsibilities

• Working with the Business Director and client to create clear and coherent plans that bring the media strategy to life.
• In-depth assessment of candidate media options and detailed recommendation of proposed communication solutions.
• Collaborate with the Business Director to translate strategy into plan.
• Assess and recommend creative media initiatives that add depth and impact to the media plan.
• Implement agreed initiatives, including briefing third parties as required.
• Manage the implementational process and client relationships.
• Assist the team in developing and implementing an integrated on/off advertising campaign.
• Support competitive data generation, analysis and presentation.
• Prepare evaluation of media opportunities and track market trends using industry tools.
• Prepare media plan, budget summary and campaign follow up.
• Participate in brainstorming for big ideas and consumer insights.
• Maintain and strengthen relationships with industry partners.

Skills

Media planning

Media buying

Analytical skills

Multitasking

Team player

Bilingual English/Chinese

Attention to detail

Numeracy

Relationship building

Education

University degree in business, marketing, advertising, communications, or related field

Tools

Microsoft Word

Excel

PowerPoint

Job description

Optimum Media Direction in Hong Kong is seeking a proactive media planner/buyer to translate strategy into concrete media plans and recommendations. You will work closely with the Business Director and clients to ensure plans are clear, coherent, and impactful.

The role requires a university degree in business, marketing, advertising, or a related field, and 2–4 years of media planning/buying experience. You are well organized, numerate, fluent in English and Chinese, and proficient with Word,