Marketing Specialist

Hong Kong International New Economic Research Institute; Hong Kong; On-site; HKD 480,000 - 700,000; Full time

Job summary

Hong Kong International New Economic Research Institute seeks a marketing operations professional to oversee daily content planning across channels such as Twitter/X, Telegram, Discord, and WeChat. You will draft bilingual promotional materials to promote Consumer RWA concepts and coordinate online/offline community events to drive engagement.

The role requires strong bilingual communication skills in English and Chinese, experience in Web3 or tech marketing, and the ability to liaise with KOLs

Qualifications

• Degree in Marketing, Communications, Business, or related fields preferred; relevant work experience in Web3, E-commerce, or Tech sectors preferred.
• Strong written and verbal communication skills in both Chinese and English; able to write bilingual marketing copy.
• Keen interest in or understanding of RWA, crypto markets, or secondary trading ecosystems.
• Outgoing personality, strong interpersonal skills, proactive, and resilient.

Responsibilities

• Oversee the daily operations and content planning across social channels (Twitter/X, Telegram, Discord, WeChat, etc.).
• Draft promotional materials, press releases, and project introductions in both Chinese and English to promote "Consumer RWA" concepts.
• Plan and execute online/offline community events (e.g., AMAs, Web3 festival promos).
• Assist in liaising with KOLs, media outlets, and Web2/Web3 partners to boost registration and user engagement.

Skills

Bilingual English/Chinese

Interpersonal skills

Content planning

Education

Marketing degree

Job description

• Oversee the daily operations and content planning across social channels (Twitter/X, Telegram, Discord, WeChat, etc.).
• Draft promotional materials, press releases, and project introductions in both Chinese and English to promote "Consumer RWA" concepts.
• Plan and execute online/offline community events (e.g., AMAs, Web3 festival promos).
• Assist in liaising with KOLs, media outlets, and Web2/Web3 partners to boost registration and user engagement.

Responsibilities

• Oversee the daily operations and content planning across social channels (Twitter/X, Telegram, Discord, WeChat, etc.).
• Draft promotional materials, press releases, and project introductions in both Chinese and English to promote "Consumer RWA" concepts.
• Plan and execute online/offline community events (e.g., AMAs, Web3 festival promos).
• Assist in liaising with KOLs, media outlets, and Web2/Web3 partners to boost registration and user engagement.

Qualifications

• Degree in Marketing, Communications, Business, or related fields preferred; relevant work experience in Web3, E-commerce, or Tech sectors preferred.
• Strong written and verbal communication skills in both Chinese and English; able to write bilingual marketing copy.
• Keen interest in or understanding of RWA, crypto markets, or secondary trading ecosystems.
• Outgoing personality, strong interpersonal skills, proactive, and resilient.