Marketing Analytics Associate — Data-Driven Growth

Agoda; Hong Kong; On-site; HKD 180,000 - 260,000; Full time

Job summary

Agoda is hiring for an entry-level role in Performance Marketing. Fresh graduates with a quantitative degree and strong English communication are welcome. You will work with data to optimize search and display campaigns, build models, and create dashboards to support account managers.

Ideal candidates have strong numerical skills, proficiency in Excel, and curiosity about data analytics. This position favors candidates with exposure to analytics tools and digital marketing experience.

Qualifications

• Fresh Graduates are welcome to apply!
• Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, statistics or science or related fields)
• Ability to communicate fluently in English
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity
• Exposure to data analysis packages or databases (e.g., SAS, R, SPSS, Python, VBA, SQL)
• Experience in digital marketing is a plus

Responsibilities

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

Skills

Data analysis

SQL

Python

R

Excel

VBA

SAS

SPSS

Data visualization

Tableau

Education

Bachelor’s degree in quantitative field

Tools

Excel

SQL

Python

Job description

Agoda is hiring for an entry-level role in Performance Marketing. Fresh graduates with a quantitative degree and strong English communication are welcome. You will work with data to optimize search and display campaigns, build models, and create dashboards to support account managers.

Ideal candidates have strong numerical skills, proficiency in Excel, and curiosity about data analytics. This position favors candidates with exposure to analytics tools and digital marketing experience.