Manager, Social Media

Plaza Premium Lounge Management Limited; Hong Kong; Presencial; HKD 480 000 - 860 000; Tempo integral

Resumo da oferta

Plaza Premium Lounge Management Limited is seeking an experienced Social Media Manager to lead the global social strategy for the Plaza Premium Group family of brands. You will develop campaigns, manage accounts, and set KPIs while collaborating with regional teams to deliver compelling content and measurable results.

You will drive growth of our social communities, optimise paid campaigns, and report insights to inform business decisions in a fast-paced, multi-cultural environment.

Qualificações

• Degree in Communications/Marketing or related discipline.
• 8+ years of experience in social media management, ideally handling multiple brands/accounts in hospitality or aviation.
• Proven track record with social media strategies across platforms and influencer partnerships.
• Experience managing paid campaigns (Facebook, Instagram, Twitter, WeChat) and measuring ROI.
• Data-driven leader with strong knowledge of current social media trends and tools.

Responsabilidades

• Develop strategies and campaigns for Plaza Premium brands across platforms.
• Manage and grow the Group's social media accounts and content calendars.
• Set KPIs, track performance, and prepare insightful reports.
• Lead paid social campaigns and influencer partnerships to boost awareness and engagement.
• Collaborate with regional teams and designers to produce compelling content (posts/videos).
• Monitor social sentiment, oversee community management, and handle crises as needed.
• Provide training and create social media workflows and user manuals.

Conhecimentos

Storytelling

Team player

Self-starter

Data-driven

Interpersonal skills

Project management

Time management

Strategic thinker

Formação académica

Bachelor's degree in Communications or Marketing

Ferramentas

Social media management tools

Descrição da oferta de emprego

This is a group-level role that will manage and develop the overall social media strategy (including KOL/influencer strategy) for the Plaza Premium Group family of brands. You are a great team player with a creative streak who loves storytelling and developing compelling content to deliver on business objectives.

The social media manager is responsible to grow, cultivate, and engage our social community/channels. You will brainstorm campaigns with the team, create and execute campaigns, and manage the Group’s social media accounts. You will set the KPIs, objectives, key results, and evaluate the performance of campaigns (organic and paid), including conducting market research, for continual improvements.

The right candidate will work closely with the local/regional marketing teams and designers to drive campaigns and develop content. You should have a proven track record in growing social community size, creating engaging content, and improving KPIs and business results. You have a global mindset, with a strong understanding of local requirements to set standards and guidelines to fulfil the needs of the Group’s various markets. You are a highly motivated self-starter who is able to work in a fast-paced, dynamic, and multi-cultural environment.

Develop strategies and campaigns, and managing social media accounts.

Analyse performance and growth, research industry innovations, trends, and tools, and prepare/share reports and insights.

Develop and maintain global social content plans (proactive and reactive) and calendar for Plaza Premium Group of brands, including Plaza Premium Lounge, Aerotel, ALLWAYS, Airport Dining, and Smart Traveller.

Produce and manage consistent, creative, and captivating content (posts and videos), including writing and editing. Hands-on content creation ability is required.

Aggressively grow the Group’s social community.

Set KPIs, objectives, performance measurement metrics, tracking, and reports structure.

Manage paid social media campaigns to increase brand awareness, follower base, and engagement, leveraging best practices, targeting strategies, and KOL/influencer partnerships.

Utilise social media management tools to efficiently manage multiple accounts, schedule content, and analyse performance.

Prepare reports on social media marketing efforts, including analytics and insights, and make recommendations/ adjust strategies for optimal results.

Work closely with the customer service team to oversee community management. Monitor social sentiment and handle social crisis.

Develop social user manual, workflows, etc., and provide training on social media execution.

About you:

Degree holder in Communications, Marketing or related disciplines.

Minimum of 8 years of experience in social media management, preferably in a similar capacity with a focus on managing multiple brands/accounts in the hospitality or aviation industry.

Proven track record of developing and implementing successful social media strategies across platforms, including KOL and influencer partnerships.

Solid experience in managing paid social media campaigns on different platforms, i.e. Facebook, Instagram, Twitter & WeChat, optimising targeting, and analysing campaign performance, including ROI considerations.

Data and results-driven, resourceful team leader and individual.

Proficiency in using social media management tools. Strong knowledge of social media trends, best practices, and emerging platforms.

Excellent interpersonal skills in communicating with people from different cultures and at all levels, both internally and externally.

Ability to work in a fast-paced environment, manage multiple priorities, and meet deadlines.

Excellent project management and time management.

Excellent command of both written and spoken English. Proficiency in Chinese and other languages is beneficial.