Global Social Media & Influencer Strategy Lead

Plaza Premium Lounge Management Limited; Hong Kong; Sur place; HKD 480 000 - 860 000; Plein temps

Résumé du poste

Plaza Premium Lounge Management Limited is seeking an experienced Social Media Manager to lead the global social strategy for the Plaza Premium Group family of brands. You will develop campaigns, manage accounts, and set KPIs while collaborating with regional teams to deliver compelling content and measurable results.

You will drive growth of our social communities, optimise paid campaigns, and report insights to inform business decisions in a fast-paced, multi-cultural environment.

Qualifications

• Degree in Communications/Marketing or related discipline.
• 8+ years of experience in social media management, ideally handling multiple brands/accounts in hospitality or aviation.
• Proven track record with social media strategies across platforms and influencer partnerships.
• Experience managing paid campaigns (Facebook, Instagram, Twitter, WeChat) and measuring ROI.
• Data-driven leader with strong knowledge of current social media trends and tools.

Responsabilités

• Develop strategies and campaigns for Plaza Premium brands across platforms.
• Manage and grow the Group's social media accounts and content calendars.
• Set KPIs, track performance, and prepare insightful reports.
• Lead paid social campaigns and influencer partnerships to boost awareness and engagement.
• Collaborate with regional teams and designers to produce compelling content (posts/videos).
• Monitor social sentiment, oversee community management, and handle crises as needed.
• Provide training and create social media workflows and user manuals.

Connaissances

Storytelling

Team player

Self-starter

Data-driven

Interpersonal skills

Project management

Time management

Strategic thinker

Formation

Bachelor's degree in Communications or Marketing

Outils

Social media management tools

Description du poste

Plaza Premium Lounge Management Limited is seeking an experienced Social Media Manager to lead the global social strategy for the Plaza Premium Group family of brands. You will develop campaigns, manage accounts, and set KPIs while collaborating with regional teams to deliver compelling content and measurable results.

You will drive growth of our social communities, optimise paid campaigns, and report insights to inform business decisions in a fast-paced, multi-cultural environment.