Manager, Digital Content, APAC

Rosewood Hotel Group; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Benefits offered by this job

Medical coverage

Retirement benefits

Paid time off

Complimentary room nights

Learning and development opportunities

Global career opportunities

Parental leave

Job summary

Rosewood Hotel Group seeks a Manager, Digital Content, APAC to govern and elevate commercial content across the regional portfolio. You will combine content strategy, channel planning and expert copywriting to support business objectives, customer experience and conversion, while ensuring brand standards.

You’ll establish best practices, drive consistency, and collaborate with Brand, CRM, Social, Analytics and property stakeholders to optimize content, localization and AI-enabled opportunities

Qualifications

• Significant experience in digital content, commercial copywriting and content marketing.
• Experience with SEO, UX writing and WCAG accessibility standards.
• Proficient in CRM lifecycle communications, A/B testing and optimization.

Responsibilities

• Govern and optimize digital content across regional portfolio to support business goals.
• Establish best practices, governance and QA across channels and regions.
• Collaborate with Brand, CRM, Social, Analytics, and Property stakeholders.
• Drive localization, AI-enabled content opportunities and content governance.
• Lead content audits, accessibility reviews and compliance with brand standards.
• Balance strategy with hands-on execution to deliver audience-focused content.

Skills

Digital content

Copywriting

Content marketing

SEO

UX writing

WCAG accessibility

CRM lifecycle communications

A/B testing

CMS platforms

CRM systems

Analytics tools

Project management

Stakeholder management

English writing

Chinese writing

Education

Bachelor's degree

Tools

CMS platforms

CRM systems

Analytics tools

SEO tools

Job description

OUR PURPOSE AND CULTURE

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.

As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

THE TEAM

This role sits within the APAC Regional Digital Hub, part of Rosewood’s Digital Marketing division, and reports to the Senior Manager, Digital Marketing, APAC. The Regional Digital Hub supports Rosewood’s evolving regional business model by delivering scalable, performance-driven digital marketing services across the region.

YOUR ROLE

As Manager, Digital Content, APAC, you will own the governance, quality and performance of commercial digital content across the regional portfolio. Combining content strategy, channel planning and expert copywriting, you will ensure that digital content supports business objectives, enhances the customer experience and drives engagement and conversion in line with brand standards.

As the regional subject matter expert for digital content, you will establish best practices, drive consistency across channels and identify opportunities for optimization. Working closely with Brand, CRM, Social, Media, Analytics, Revenue Management, Digital Product, Creative, Operations, agencies and property stakeholders, you will balance strategic planning with hands-on execution to deliver audience-focused and commercially effective content.

HOW YOU’LL MAKE THE PLACE

• Own the regional commercial content plan, translating business priorities and property needs into a clear programme of activity, while establishing standards, templates, governance frameworks and review processes.
• Write, edit and optimize commercial website content across the portfolio and selected third-party platforms, applying SEO, UX/CX writing and accessibility best practices.
• Develop performance-focused content for CRM programmes, automated customer journeys, email campaigns, paid social, display advertising and other digital media channels.
• Use behavioural, SEO, conversion and content performance data to identify optimization opportunities, develop recommendations and support experimentation and A/B testing.
• Lead content quality assurance, audits, compliance and accessibility reviews, ensuring alignment with brand, legal and WCAG requirements across written and visual content.
• Act as the regional digital content specialist, partnering with global, regional and property stakeholders to support localization, share best practices and evaluate emerging opportunities in AI-enabled content, personalization and content governance.

COULD THIS BE YOU?

• You bring significant experience in digital content, commercial copywriting, content marketing or a related discipline, ideally within premium consumer, hospitality, travel, lifestyle or luxury brands.
• You have developed high-performing content across websites, CRM and email programmes, paid social and digital advertising channels.
• You have strong knowledge of SEO principles, UX writing methodologies, customer experience content strategies and WCAG accessibility standards.
• You are experienced in CRM lifecycle communications, content-led experimentation, A/B testing and performance optimization, with the ability to translate insights into actionable recommendations.
• You are proficient in working with CMS, CRM, analytics, project management and digital marketing platforms, and can manage multiple stakeholders, markets and priorities in a fast-paced environment.
• You demonstrate exceptional written English and Chinese, editing, proofreading and content quality management skills. Experience in localization, translation management or international markets, and a relevant bachelor’s degree, would be advantageous.

OUR BENEFITS

As part of our team, you’ll enjoy a thoughtfully designed benefits package that supports your wellbeing, professional growth, and life beyond work.

• medical coverage
• retirement benefits
• paid time off
• complimentary room nights
• learning and development opportunities
• global career opportunities
• industry-leading paid parental leave supporting eligible associates across all paths to parenthood

OUR COMMITMENT TO YOU

At Rosewood Hotel Group, your voice is heard and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We’re not only committed to building and nurturing genuine, long-lasting relationships but to transforming them, and our Diversity, Equity and Inclusion strategy helps put these principles into practice.