Manager (Digital Communication) (Ref: M(DC)-10/26)

Employees Retraining Board; Hong Kong; On-site; HKD 900,000 - 1,400,000; Full time

Benefits offered by this job

5-day week

Medical insurance

Dental insurance

Life insurance

Retirement protection

Job summary

Employees Retraining Board (ERB) is seeking a senior digital leader to devise development plans for its digital platforms and channels, promoting new brand positioning and skill training initiatives. You will implement website and mobile app projects to enhance user support and experience, while exploring AI-enabled tools with internal teams.

The role requires a university degree and 8+ years of post-degree experience, including at least 2 years in management.

Qualifications

• A recognised university degree with relevant post-degree experience.
• Experience in digital marketing, project management or brand management.
• Hands-on experience in end-to-end website/digital service development projects.
• Knowledge of AI-enabled solutions and digital transformation is an advantage.

Responsibilities

• Devise development plans for ERB’s digital platforms and channels.
• Implement website and digital platform projects and smartphone apps.
• Collaborate with service providers and internal teams on AI-enabled solutions.
• Drive digital engagement through campaigns and promotions to strengthen branding.
• Collect and analyse user data to inform enhancements and service optimisation.

Skills

Digital marketing

Project management

Brand management

Corporate communications

AI-enabled solutions

Leadership & people skills

Education

Bachelor's degree or above

Tools

CMS

AI platforms

Website development

Job description

- To devise development plans of ERB’s digital platforms and channels for promoting the new brand positioning and skill training initiatives;

- to implement website and digital platform development projects as well as smart phone apps to enhance support and experience for users with diverse training and career development needs;

- to work with service providers and internal functional teams to explore and develop AI-enabled digital solutions and online tools to facilitate personalised and data-driven support service experience;

- to drive digital engagement through campaigns and promotional initiatives to strengthen overall brand marketing efforts; and

- to collect and analyse user behavioural data to develop insights and inform future enhancement plans and service optimisation.

Entry Requirements:

- A recognised university degree with a minimum of 8 years' post-degree work experience; of which at least 2 years should be at managerial level;

- solid experience in digital marketing, project management, corporate communications, brand management, or related disciplines;

- hands-on experience in managing end-to-end website and digital service development projects; experience in developing AI-enabled solutions and driving digital transformation would be an advantage;

- strong digital literacy with good understanding of digital matrix, including website development, content and social media management, digital design and video production, advertising and campaign management;

- experience of working in both the public and private sectors would be an advantage;

- broad outlook with strong leadership, interpersonal and organisational skills;

- self-motivated, creative, detailed-oriented and able to multi-task, work under pressure and meet deadlines; and

- excellent command of English and Chinese with good copywriting and presentation skills.

- Applicants with less experience may be considered for appointment as other related positions should suitable vacancies arise.

Remuneration and Terms:

ERB is an equal opportunity employer. We offer competitive packages commensurate with qualifications and experience. In addition to 5-day week, we provide various leave, retirement protection, medical, dental and life insurance coverage.

Company overview:

The Employees Retraining Board (ERB) is a statutory body committed to enhancing the employability and skills of Hong Kong’s workforce. Subject to the enactment of the relevant amendment legislation by the Legislative Council, ERB is planning to be reconstituted as Upskill Hong Kong (UHK), the vision of which is to foster a future-ready, resilient and high-quality manpower pool for the knowledge-based economy of Hong Kong. Our mission is to cultivate a culture of lifelong learning and empower individuals to thrive in a constantly evolving job market.

We are seeking visionary and dynamic talents to join our team and contribute to the transformation of our organisation, which will relocate to Kowloon Bay next year.