Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.
Key Responsibilities
- Support delivery of APAC private capital business development initiatives to drive client engagement, revenue growth and cross-practice collaboration in line with global and firm strategy.
- Build and maintain a strong understanding of the private capital industry, key APAC markets and client types, and the firm’s value proposition and services for these clients.
- Monitor industry trends and client issues and translate market insights into practical recommendations that inform business planning and go-to-market activity.
- Support internal training and upskilling initiatives to enhance lawyers’ understanding of private capital industry developments and client needs.
- Act as the APAC business development lead and primary point person for the Private Equity, Investment Funds and Private Credit pillars within the Private Capital Industry Group.
- Coordinate internal APAC-focused Industry Group meetings, communications and updates to ensure alignment and effective information sharing.
- Lead planning and execution of APAC-related industry events, client trainings and conferences in partnership with Events and Communications teams.
- Support APAC go-to-market campaigns and thought leadership initiatives in collaboration with Marketing & Communications, Content and Paid Media teams.
- Develop, manage and promote APAC-focused marketing collateral, credentials and industry materials, and support pitches, proposals and RFPs with relevant regional and sector positioning.
- Build strong relationships with Business Services and Marketing functions and support awards, rankings and directory submissions, while improving BD processes, reporting, system usage and compliance with firm policies.
Qualifications and Experience
- Bachelor’s degree or equivalent experience; relevant professional qualifications an advantage.
- Native-level English fluency required, and additional language skills welcomed, but not essential.
- Prior experience with private capital clients preferred, which could be private equity and/or private credit.
- Experience at first-tier international law firm and/or business development roles with private capital focus preferred.
- Experience delivering business development or marketing activities within a professional services environment.
- Strong organizational skills with the ability to manage multiple priorities and stakeholders.
- Ability to analyze insight and data and translate it into practical business development support.
- Clear and effective communication skills and a collaborative working style.
Role Reporting
Senior Manager, Business Development, Industry Groups - Private Capital
White & Case is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.
If you require assistance and/or adjustment to participate in our application and/or interview process, please email us. We will be happy to work with you.