Manager / Assistant Manager - Business Development and Marketing

The University of Hong Kong; Hong Kong; On-site; HKD 502,000 - 837,000; Full time

Benefits offered by this job

Annual leave

Medical benefits

Gratuity and retirement benefits

Job summary

The University of Hong Kong invites applications for the role of Manager / Assistant Manager - Business Development and Marketing in the Campus Services Office. The role focuses on expanding campus services, shaping marketing strategy, and building strategic partnerships to support financial sustainability.

The successful candidate will lead branding, digital campaigns, content marketing, and analytics, coordinating with internal teams and external partners.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications or related field
• Not less than 5 years of proven work experience in brand-building, marketing campaign management, digital marketing, content marketing, or external communications
• Ability to manage fast-paced projects and collaborate with internal/external teams
• Strong analytical skills to interpret data and present strategy
• Excellent communication in English, Chinese and Mandarin
• Familiarity with AI tools, social media management, Canva, and Microsoft Office; Google Analytics

Responsibilities

• Drive growth and expand opportunities for CSO’s service-oriented endeavors by identifying new markets and forging partnerships
• Support development of promotional strategies and execute marketing plans to boost brand visibility
• Analyze market trends and research potential markets and partnerships
• Cultivate relationships with internal and external stakeholders
• Prepare proposals, develop pricing strategies, and negotiate agreements
• Monitor industry developments and present reports to management
• Plan and monitor marketing campaigns across paid and organic channels and analyze results
• Coordinate with website vendors to develop landing pages and content uploads
• Collaborate with internal teams and partners to ensure timely campaigns
• Participate in ad-hoc projects as assigned

Job description

Manager / Assistant Manager - Business Development and Marketing

Applications are invited for appointment asManager / Assistant Manager - Business Development and Marketing (at the rank ofAdministrative Assistant II / Executive Officer) in the Campus Services Office (Ref.:537466), to commence as soon as possible, on a two-year fixed-term basis, with the possibility of renewal.

The Campus Services Office (CSO) is seeking a high-caliber individual to join the team as Manager / Assistant Manager - Business Development and Marketing. The CSO is a newly established unit to unify the management of various service entities, including catering services, on-campus business outlets, postgraduate residences, and upcoming operations of guest accommodations and staff quarters. The CSO aims to foster a service-oriented culture, improve operational efficiency, and ensure the long-term financial sustainability of these units by taking a more dynamic business approach.

Qualities and Qualifications

• Applicants should possess a recognized Bachelor’s degree in Business Administration, Marketing, Communications or a related field;
• Not less than 5 years of proven work experience in brand-building, marketing campaign management, digital marketing, content marketing, or external communications;
• Ability to manage fast-paced projects and collaborate effectively with internal teams and external partners in a dynamic environment;
• Strong analytical skills to interpret data, generate insights, create and present marketing strategy to the management;
• Self-motivation, strong organizational and multitasking abilities, and good problem-solving, communication and interpersonal skills;
• Excellent communication skills in English, Chinese and Mandarin;
• Familiarity with AI tools, social media platform management, and proficiency in Canva for creating digital content is an advantage;
• Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint), and experience with Google Analytics; and
• Ability to work independently and collaboratively within a team in a fast-paced environment.

Detailed Responsibilities

• Drive growth and expand opportunities for the CSO's service-oriented endeavors by identifying new markets, forging strategic partnerships, developing and promoting campus services within the CSO’s portfolio;
• Support the development of promotional strategies for various campus services, and develop and execute of marketing plans to boost the CSO’s brand and visibility;
• Analyze market trends, research potential new markets and partnerships, and explore new ways to brand and promote existing products or services;
• Cultivate and maintain relationships with both internal and external stakeholders, including potential clients and industry partners;
• Prepare proposals, develop pricing strategies, and negotiate agreements for various projects and collaborations;
• Stay industry developments, competitor activities and market trends, and present reports and strategies to the management;
• Plan, execute, and monitor marketing campaigns across paid and organic channels, analyze data and results to evaluate campaign performance;
• Collaborate with website vendors to develop landing pages and manage content uploads;
• Coordinate with internal teams, external vendors and partners to ensure timely campaign launches; and
• Participate in ad-hoc projects and duties, as assigned by the Director and Assistant Director

What We Offer

A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits. The appointment will attract a contract-end gratuity and University contribution to a retirement benefits scheme, totaling up to 10% of basic salary.

The University is an equal opportunities employer and
is committed to equality, ethics, inclusivity, diversity and transparency