Assistant Manager, Marketing Communications in the Institutional Advancement Unit

HKU SPACE; Hong Kong; On-site; HKD 420,000 - 650,000; Full time

Job summary

HKU SPACE invites applications for the role of Assistant Manager, Marketing Communications in the Institutional Advancement Unit. You will support planning and delivery of marketing communications, with emphasis on integrated advertising, digital campaigns, media coordination and performance optimisation.

You will also assist with publications, brand initiatives and institutional activities. The role requires a bachelor’s degree or equivalent with at least four years in marketing communications,

Qualifications

• Hands-on experience in planning, managing and optimising advertising campaigns across media channels
• Strong ability to monitor campaign performance and provide insights
• Excellent English and Chinese writing, editing and presentation skills
• Experience coordinating with internal departments, external agencies and vendors
• Familiarity with digital and AI-enabled tools to enhance content and workflows
• Ability to manage multiple projects in a fast-paced environment and meet deadlines

Responsibilities

• Plan, implement and optimise integrated advertising campaigns across media channels and content marketing initiatives
• Monitor campaign performance and prepare reports with insights and recommendations
• Liaise with media, creative, digital and production agencies for effective delivery
• Coordinate with programme teams, internal departments and vendors on campaigns
• Plan and deliver School events and institutional activities with internal and external stakeholders
• Develop bilingual marketing materials including digital content and publications
• Drive workflow productivity using digital and AI-enabled tools
• Supervise project teams and ensure quality deliverables on schedule and within budget

Skills

Advertising campaigns

Digital marketing

Media planning

Campaign management

Bilingual copywriting

Presentations

English and Chinese (Putonghua)

Stakeholder coordination

Education

Bachelor's degree or equivalent qualification

Job description

Assistant Manager, Marketing Communications in the Institutional Advancement Unit[RF: 2026/27-FT-073-JDB]

Duties

Reporting to the Manager, Marketing Communications, the appointee will support the planning and delivery of the School's marketing communications, with a primary focus on integrated advertising, digital marketing campaigns, media coordination and campaign performance optimisation. The appointee will also support selected publications, brand initiatives and institutional activities as required. Major duties include:

• plan, implement and optimise integrated advertising campaigns across appropriate media channels and content marketing initiatives;
• monitor advertising and campaign performance, including audience targeting, engagement, conversion and cost-effectiveness, and prepare performance reports with insights and recommendations;
• liaise with media, creative, digital and production agencies to ensure the effective delivery of marketing communications and advertising projects;
• coordinate with programme teams, internal departments and vendors to ensure the effective delivery of marketing communications projects;
• plan and deliver selected School events and institutional activities, including coordination with internal stakeholders, vendors and service providers;
• develop and manage bilingual marketing and communication materials, including digital content, marketing collateral, the School Prospectus and other publications;
• drive workflow enhancement and team productivity through the effective adoption of digital and AI-enabled tools; and
• coordinate project teams and supervise support staff to ensure quality deliverables are completed on schedule and within budget.

Requirements

• A bachelor's degree or equivalent qualification, with at least four years of relevant experience in marketing communications, advertising, digital marketing, media planning, campaign management or a related field;
• Hands‑on experience in planning, managing and optimising advertising campaigns, including media planning, digital media buying and coordination with media agencies;
• Strong analytical ability in interpreting campaign performance data and identifying practical improvement opportunities;
• An excellent command of written and spoken English and Chinese (including Putonghua), with strong bilingual copywriting, editing and presentation skills;
• Experience in managing marketing campaigns, major events or multi‑stakeholder projects involving internal departments, external agencies and service providers;
• Practical experience in applying digital and AI‑enabled tools to enhance content creation, workflow efficiency and marketing effectiveness will be an advantage;
• Strong organisational, analytical and problem‑solving skills, with the ability to manage multiple concurrent projects and perform effectively in a fast‑paced environment with tight deadlines;
• Strong interpersonal and communication skills, with the ability to build effective working relationships with a wide range of stakeholders;
• Experience in planning or executing campaigns targeting the Greater Bay Area market will be an advantage; and
• Flexibility to support major institutional events and ceremonies outside normal office hours when required.

Terms of Appointment: Salary placement will be commensurate with qualifications and experience. The contract will normally be for 2 years with the possibility of renewal subject to review. A contract‑end gratuity (taxable) will be payable upon satisfactory completion of the contract. Medical and dental benefits, 18 days’ annual leave and the use of library facilities will be provided where applicable. The School also provides staff development opportunities.

Closing Date for Applications: 15 October 2026