Manager - Agency Recruitment (Life Insurance)

Hong Kong Job Consulting; Hong Kong; On-site; HKD 900,000 - 1,400,000; Full time

Job summary

A foreign-based Insurance Company in Hong Kong seeks a high-calibre Manager to lead agency recruitment and marketing initiatives. The role focuses on planning, executing, and overseeing campaigns to promote the agency brand, engage the agency force, and generate recruitment leads.

Responsibilities include coordinating multi-channel promotions, budgeting, performance analysis, and maintaining brand consistency while supporting elite talent programmes.

Qualifications

• Bachelor’s degree required with business/marketing focus.
• 6+ years in agency recruitment or talent acquisition, preferably in insurance.
• Strong analytical skills to assess recruitment metrics.

Responsibilities

• Support Agency Recruitment & Marketing Director to develop and implement agency marketing plans.
• Broadcast events/initiatives/news across channels.
• Coordinate promotional campaigns across multiple channels.
• Manage the agency marketing budget and ensure cost-effective campaigns.
• Monitor campaign performance and prepare reports for management.
• Ensure brand consistency across agency materials and activities.
• Stay updated on industry trends and competitor activities.
• Maintain relationships with external vendors and agencies.
• Support elite talent & leadership programme objectives and recruitment materials.
• Promote the programme to increase engagement among agents.

Skills

Interpersonal skills

Communication skills

Analytical skills

Agency recruitment

ATS proficiency

MS Office

Teamwork

PTH language

Insurance industry

Industry trend awareness

Education

Bachelor's degree in Business Management, Marketing, Business Administration, or related field

Job description

Manager - Agency Recruitment (Life Insurance)

A foreign-based Insurance Company is looking for a high-calibre Agency Recruiter & Marketer to plan, execute, and oversee marketing strategies to promote the company, agency force and agency brand initiatives. This involves coordinating with various teams to drive brand awareness, agency engagement, and prospect lead generation for agent talent recruitment, aligned with the company objectives.

Major Job Responsibilities

• Support Agency Recruitment & Marketing Director to develop and implement agency marketing plans aligned with company goals and objectives
• Play an active role in identifying and broadcasting impactful events/initiatives/news, via different channels.
• Coordinate promotional campaigns across multiple channels.
• Manage the agency marketing budget and ensure cost-effective campaigns.
• Monitor and analyses campaign performance, preparing reports for management
• Ensure brand consistency across all agency marketing materials and activities
• Stay updated on industry trends and competitor activities to recommend innovative marketing approaches
• Maintain strong relationships with external vendors and agencies
• Support the execution of the objectives of an elite talent & leadership programme, including:
• Articulating the programme's unique value proposition versus competitors
• Establishing the programme community and culture to foster brand affinity among agents
• Enhancing penetration and effectiveness of recruitment materials
• Reconfiguring recruitment events to increase engagement and conversions. Promoting the programme through segmented, targeted content strategies

Qualifications and Requirements

• Bachelor's degree in Business Management, Marketing, Business Administration, or related field
• A minimum of 6 years of experience in agency recruitment or talent acquisition, preferably the insurance sector
• Business acumen and marketing sense in insurance industry
• Strong understanding of agency recruitment processes and best practices
• Strong analytical skills to assess recruitment metrics
• Experience with agency event/ sales promotion working experiences preferrable
• Excellent interpersonal and communication skills
• Proficiency in applicant tracking systems and MS Office Suite
• Ability to work independently and as part of a team
• Able to use PTH as working language (writing and speaking)
• MCV background / knowledge / experience will be highly preferred.