Lead Generation Specialist

Broadridge Financial Solutions; Hong Kong; On-site; HKD 250,000 - 350,000; Full time

Job summary

Broadridge Financial Solutions is seeking a Lead Generation Specialist in Hong Kong to identify potential customers and generate new business opportunities. You will manage leads through the sales pipeline and work with sales and marketing to meet targets.

Ideal candidates have 3–4 years of experience, a Bachelor's degree, and strong CRM/Salesforce skills. Multilingual abilities in Mandarin and Cantonese are a plus, and experience in client services or sales support is valued.

Qualifications

• Minimum 3–4 years of experience
• Bachelor’s degree required
• Proficiency with Salesforce or other CRM software
• Multilingual preferred (Mandarin and Cantonese advantageous)

Responsibilities

• Match Broadridge products with client pain points and explain how our solutions meet needs
• Generate leads and nurture warm prospects to create new opportunities
• Collaborate with sales/marketing to reach targets
• Maintain a pipeline and engage sales executives in next steps
• Identify best practices to refine the lead-generation playbook
• Use Salesforce, cold calls, and email to generate opportunities
• Build long-term relationships to qualify leads as opportunities
• Proactively seek new business opportunities in the market
• Schedule appointments for sales reps with prospects
• Track progress toward sales goals
• Utilize CRM to manage leads and activities
• Stay updated on market trends and industry developments
• Attend networking events and trade shows to generate leads
• Provide regular reports on activities and results

Skills

CRM experience

Multilingual: Mandarin, Cantonese

Education

Bachelor's degree

Tools

Salesforce

Job description

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

Role Overview The Lead Generation Specialist will be a member of the LeadGen team within Broadridge’s Global Sales, Marketing and Solutions Organization reporting to the Head of International Lead Generation. This individual in this role will be responsible for identifying potential customers, generating new business opportunities, and managing leads through the sales pipeline. You will work closely with the sales and marketing team to ensure that our company’s sales goals are met.

Responsibilities

• Match Broadridge products and services with client pain points, using comprehensive knowledge and proof points to explain how our solutions meet customer needs
• Generate leads and build relationships by nurturing warm prospects and finding potential new sales opportunities
• Collaborate with the sales and marketing team to develop strategies for reaching sales targets
• Manage and maintain a pipeline of interested prospects and engage sales executives in next steps
• Identify best practices for refining the company’s lead-generation playbook
• Utilize Salesforce, cold calls, and email to generate new sales opportunities
• Build long-term, trusting relationships with prospects to qualify leads as sales opportunities
• Proactively seek new business opportunities in the market
• Schedule appointments for sales representatives to meet with prospective customers
• Track progress towards meeting sales goals
• Use customer relationship management (CRM) software to manage leads and sales activities
• Stay up-to-date on market trends, competition, and industry developments
• Attend networking events and trade shows to build relationships and generate leads
• Provide regular reports on sales activities and results to management

Your Profile

• Minimum of 3-4 years of experience
• Bachelor’s degree
• Proficiency with Salesforce or other CRM software
• Multi-lingual preferred (Mandarin and Cantonese will be an advantage)
• Experience in client services, or sales support role a plus
• Strong communication skills with the ability to convey information effectively over the phone; the ability to clearly articulate a message to attract attention and buy-in. Must also effectively communicate in writing Ability to influence others, and persuade them to change their minds or behavior; The ability to communicate information and ideas in speaking so others will understand and change their perspective and/or consider other perspectives Ability to demonstrate active listening. Take time to understand the points being made by others, ask questions as appropriate and not interrupt at inappropriate times Must be service oriented and demonstrate capability to actively look for ways to help Ability to deal with rejection and be persistent in the face of pushback

We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring

As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences. Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in equities, fixed income, and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

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Broadridge is committed to creating an engaging workplace for the most talented associates in our industry. We are dedicated to fostering a collaborative, inclusive, and healthy environment that promotes flexibility and accountability. As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment. Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success. We believe that our associates are our most important asset. Encouraging professional development opportunities is a core part of our culture. Broadridge provides educational opportunities, including formal classes, training programs and events. To enable learning in our hybrid working model, Broadridge has redesigned all development programs for 100% virtual delivery. Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.