KOL Manager - Web3 / DeFi / Blockchain

BNB Chain; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

BNB Chain is seeking a proactive KOL Manager to build relationships with influential voices in the crypto and blockchain space and to strengthen media relations worldwide. The role focuses on expanding brand presence, driving community engagement, and supporting ecosystem growth by working with KOLs, influencers, media, and thought leaders.

You will identify key opinion leaders, develop engagement strategies, coordinate press outreach and media events, and collaborate with marketing, community,

Qualifications

• Proven experience managing KOLs, influencers, and media relations in blockchain, crypto, or tech spaces.
• Strong networking and relationship-building skills with influencers and media professionals.
• Ability to develop and execute KOL engagement and media outreach plans.
• Familiarity with crypto ecosystem, community players, and media landscape.
• Fluency in English and Chinese to support regional communications.

Responsibilities

• Identify and manage relationships with key opinion leaders, influencers, and community advocates in crypto and blockchain.
• Develop and execute KOL engagement strategies to amplify BNB Chain's brand and ecosystem initiatives.
• Manage media relations by building connections with crypto and tech journalists, bloggers, and media outlets.
• Coordinate media outreach, press releases, interviews, and media events for positive coverage.
• Collaborate with marketing, community, and business development teams to align KOL and media activities with campaign goals.
• Coordinate content creation, events, and promotional activities involving KOLs and media partners.
• Monitor and analyze KOL and media performance metrics and community feedback to optimize strategies.
• Manage contracts, partnerships, and communications with KOLs and media.
• Stay updated on industry trends and emerging influencers to expand visibility.

Skills

KOL management

Influencer relations

Media relations

Strategic thinking

Bilingual English/Chinese

Job description

BNB Chain is making mass blockchain adoption a reality as a community-first and open-source ecosystem built on the principles of permissionlessness and decentralization. By contributing to the development of the infrastructure and supporting the community, BNB Chain is on the mission to help onboard a billion new users to Web3.

Role Summary

BNB Chain is seeking a proactive and strategic KOL Manager to build and nurture relationships with influential voices in the blockchain and crypto communities globally. This role also includes managing media relations to enhance BNB Chain's brand presence and ensure consistent, positive coverage across relevant channels. The ideal candidate will drive brand awareness, community engagement, and ecosystem growth by collaborating with KOLs, influencers, media, and thought leaders.

Responsibilities

• Identify, engage, and manage relationships with key opinion leaders, influencers, and community advocates in the crypto and blockchain space
• Develop and execute KOL engagement strategies to amplify BNB Chain's brand and ecosystem initiatives
• Manage media relations by building and maintaining strong connections with crypto and tech journalists, bloggers, and media outlets
• Coordinate media outreach, press releases, interviews, and media events to maximize positive coverage of BNB Chain
• Collaborate with marketing, community, and business development teams to align KOL and media activities with overall campaign goals
• Coordinate content creation, events, and promotional activities involving KOLs and media partners to maximize reach and impact
• Monitor and analyze KOL and media performance metrics and community feedback to optimize engagement strategies
• Manage contracts, partnerships, and communications with KOLs and media to ensure smooth collaboration
• Stay updated on industry trends, emerging influencers, and media landscape to continuously expand BNB Chain's network and visibility

Requirements

• Proven experience managing KOLs, influencers, and media relations, preferably in blockchain, crypto, or tech industries
• Strong networking, communication, and relationship-building skills with both influencers and media professionals
• Strategic thinker with the ability to develop and execute engagement and media outreach plans
• Familiarity with the crypto ecosystem, key community players, and media landscape
• Ability to work independently and collaboratively in a fast-paced environments
• Proficiency in English and Chinese is required to effectively support external communication in the region