Issues-Based Digital Campaigns Advisor

Exxonmobil Hong Kong Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Pension Plan

Savings Plan

Workplace Flexibility

Healthcare plans

Culture of Health

Health Advisory Program

Disability Plan

Job summary

ExxonMobil Hong Kong Limited seeks a senior professional to lead advocacy-driven digital campaigns, translating complex energy topics into compelling narratives. You will work across policy, legal, and corporate affairs in a regulated environment.

The role requires strong storytelling, stakeholder leadership, and experience with modern digital platforms and ABM tools to drive measurable outcomes and brand lift.

Qualifications

• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications.
• Strong ability to translate complex topics into clear, compelling brand narratives.
• B.S. degree required; experience in energy, industrials, or related regulated sectors is a plus.

Responsibilities

• Lead issues-based advocacy or policy-driven digital campaigns from strategy through execution and measurement (B2B).
• Translate technical topics into clear brand narratives across digital platforms.
• Collaborate with Policy, Legal, and Corporate Affairs in regulated sectors.
• Develop audience strategies and segmentation; build dashboards and narratives from data.

Skills

Strategic & Policy-Savvy

Operator’s Mindset

Data-Driven

Creative Storyteller

Stakeholder Leadership

Bias for Compliance

Brand & Reputation Lift

Audience Quality & Engagement

Advocacy Outcomes

Governance & Risk

Education

B.S. degree

Tools

ABM platforms

CRM automation

Social listening

Analytics/BI

Salesforce

Job description

At ExxonMobil, our vision is to lead in energy innovations that advance modern living while reducing emissions. As one of the world’s largest publicly traded energy and chemical companies, we are powered by a unique and diverse workforce fueled by the pride in what we do and what we stand for.

The success of our Upstream, Product Solutions and Low Carbon Solutions businesses is the result of the talent, curiosity and drive of our people. They bring solutions every day to optimize our strategy in energy, chemicals, lubricants and lower-emissions technologies.

We invite you to bring your ideas to ExxonMobil to help create sustainable solutions that improve quality of life and meet society’s evolving needs. Learn more aboutour What and our Why and how we canwork together.

About Houston

ExxonMobil's state-of-the-art campus north of Houston serves as home to its Upstream, Product Solutions, and Low Carbon Solutions businesses and their associated service groups.
By bringing many global functional groups together, the campus provides employees with the tools and capabilities needed today, and in the future, to achieve business objectives and accelerate the discovery of new resources, technologies and products. It was designed to foster improved collaboration, creativity and innovation and enhance the company’s ability to attract, develop and retain the top talent in the industry.
The campus is located in Spring, Texas, on 385 wooded acres immediately to the west of Interstate Highway 45 (I-45), at the intersection of I-45 and the Hardy Toll Road, approximately 25 miles from the cultural vibrancy of downtown Houston.
The campus was constructed to the highest standards of energy efficiency and environmental stewardship. Its design incorporates extensive research into best practices in building and workplace design through extensive benchmarking of the world’s top academic, research, and corporate facilities.

Core Competencies

• Strategic & Policy-Savvy: Connects policy dynamics to brand outcomes; can scenario-plan and manage risk
• Operator’s Mindset: Moves from strategy to execution swiftly; sets clear workflows and SLAs
• Data-Driven: Obsessed with hypotheses, testing, and measurable outcomes
• Creative Storyteller: Simplifies the complex; advocates for high-quality content and design
• Stakeholder Leadership: Influences without authority; aligns senior leaders and cross-functional teams
• Bias for Compliance: Balances speed with governance and platform policy adherence
• Brand & Reputation Lift: Awareness, favorability, trust, thought leadership perception among target segments
• Audience Quality & Engagement: Target reach, qualified traffic, time on page, content completion, return visits
• Advocacy Outcomes: Stakeholder actions (e.g., sign-ups, toolkit downloads, event attendance), legislator/stakeholder engagement proxies where appropriate
• Governance & Risk: Policy/claims compliance, approval cycle times, and platform policy adherence

What you will do

• 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
• Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
• Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
• Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
• Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
• Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
• Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
• Demonstrated agency/vendor leadership, budget management, and cross-functional influence
• B.S. degree is required

Preferred Qualifications

• Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.).
• Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g.,Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools
• Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications

An ExxonMobil career is one designed to last. Our commitment to you runs deep: our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life.

We offer you:

• Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life
• Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
• Workplace Flexibility: We have several programs such as “Flex your Day”, providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
• Comprehensive medical, dental, and vision plans
• Culture of Health: Programs and resources to support your wellbeing
• Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
• Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you

Please note benefits may be changed from time to time without notice, subject to applicable law.

Nothing herein is intended to override the corporate separateness of local entities. Working relationships discussed herein do not necessarily represent a reporting connection, but may reflect a functional guidance, stewardship, or service relationship.

Exxon Mobil Corporation has numerous affiliates, many with names that include ExxonMobil, Exxon, Esso and Mobil. For convenience and simplicity, those terms and terms like corporation, company, our, we and its are sometimes used as abbreviated references to specific affiliates or affiliate groups. Abbreviated references describing global or regional operational organizations and global or regional business lines are also sometimes used for convenience and simplicity. Similarly, ExxonMobil has business relationships with thousands of customers, suppliers, governments, and others. For convenience and simplicity, words like venture, joint venture, partnership, co-venturer, and partner are used to indicate business relationships involving common activities and interests, and those words may not indicate precise legal relationships.

Chemical / Petroleum Products

Job Category / Function:

Job Position Level:

General

Employment Term:

Full Time

DSE

Minimum QF Level attained:

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Total Working Exp:

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Location:

Hong Kong / Hong Kong

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Over the past 140 years, our company has evolved from a regional marketer of kerosene in the U.S. to one of the largest publicly traded petroleum and petrochemical enterprises in the world. Today we operate in most of the world's countries and are best-known by our familiar brand names: Exxon, Esso and Mobil. We make the products that drive modern transportation, power cities, lubricate industry and provide petrochemical building blocks that lead to thousands of consumer goods.

Over the past 140 years, our company has evolved from a regional marketer of kerosene in the U.S. to one of the largest publicly traded petroleum and petrochemical enterprises in the world. Today we operate in most of the world's countries and are best-known by our familiar brand names: Exxon, Esso and Mobil. We make the products that drive modern transportation, power cities, lubricate industry and provide petrochemical building blocks that lead to thousands of consumer goods.