Integrated Campaign Lead - Paid Media & SEO

Aloha; Hong Kong; Sur place; HKD 600 000 - 900 000; Plein temps

Résumé du poste

Aloha in Hong Kong is seeking an Integrated Account Manager to oversee paid digital campaigns and guide SEO strategy. You will act as the primary client contact, translating needs into action, and coordinating across paid and organic channels to drive performance.

The role emphasizes client-centric service, strong communication, and proactive campaign optimization, with responsibility for presenting results and recommending enhancements across platforms.

Qualifications

• 3–5 years of experience in digital campaign management.
• Proven experience managing paid media campaigns and client accounts.
• Strong understanding of paid media platforms such as Google Ads, Microsoft Ads, Meta Ads and programmatic platforms.
• Solid SEO knowhow and ability to guide SEO strategy and client recommendations.
• Experience with tools like Google Search Console, Ahrefs, SEMRush, Screaming Frog, MOZ.
• Strong client servicing, communication, and presentation skills for client-facing meetings.
• Ability to translate campaign data into actionable insights and recommendations.
• Organized, proactive, analytical, and able to manage multiple accounts and timelines.

Responsabilités

• Act as the key client contact across paid media and SEO-related accounts, managing communication, campaign updates, performance reviews, and client expectations.
• Understand client objectives, needs, pain points, and KPIs, then translate them into clear campaign actions and recommendations.
• Strategize, plan, and manage PPC campaigns across Search, Display, Social, and Video platforms.
• Provide SEO campaign guidance by understanding organic search performance and priorities.
• Review paid and organic campaign performance to identify optimization opportunities and strategic recommendations.
• Coordinate with junior media specialists and backend automation teams to drive campaign progress and reporting.
• Support hands-on PPC campaign execution during peak workload periods.
• Deliver effective client presentations for reviews, renewals, retention, and new opportunities.
• Identify opportunities to improve client outcomes through integrated paid media and SEO recommendations.
• Stay updated on paid media, SEO, analytics, AI tools, and digital marketing trends.

Connaissances

Digital campaign management

Client relationship management

SEO knowledge

Campaign analytics

English and Chinese (Cantonese)

Communication and presentation

Outils

Google Ads

Microsoft Ads

Meta Ads

Programmatic platforms

Google Analytics

Google Search Console

Ahrefs

SEMrush

Screaming Frog

MOZ

Description du poste

Aloha in Hong Kong is seeking an Integrated Account Manager to oversee paid digital campaigns and guide SEO strategy. You will act as the primary client contact, translating needs into action, and coordinating across paid and organic channels to drive performance.

The role emphasizes client-centric service, strong communication, and proactive campaign optimization, with responsibility for presenting results and recommending enhancements across platforms.