Hong Kong Chinese Copywriter & Transcreation Expert

Lululemon; Hong Kong; On-site; HKD 350,000 - 550,000; Full time

Benefits offered by this job

Team-based bonus

Paid time off

Employee discounts

Fitness/yoga classes

Parenthood top up

Development programs

Job summary

lululemon is seeking a dedicated Copywriter for Hong Kong to lead localization efforts. You will craft native HK Chinese copy, transcreate global English content, and ensure consistency with brand voice across digital, retail, and internal channels.

You will collaborate with marketing and localization teams, contribute linguistic insights, and help shape language guidelines to resonate with HK audiences while preserving global standards.

Qualifications

• Native-level proficiency in Hong Kong Chinese with local market nuance.
• Professional English fluency for global collaboration.
• 5+ years in copywriting, content creation, transcreation, or brand storytelling.

Responsibilities

• Write clear, engaging, on-brand Hong Kong Chinese copy across digital, brand, retail, social, and product education.
• Transcreate and adapt global English content into culturally relevant HK Chinese messaging while preserving brand voice.
• Create localized content aligned with global standards, tone, and messaging frameworks.
• Edit, proofread, and refine content to ensure accuracy and quality across deliverables.
• Collaborate with brand, marketing, localization, and cross-functional teams to deliver cohesive creative work.
• Provide linguistic insights and strategic recommendations to regional/global stakeholders.
• Develop and maintain HK Chinese style guides, tone-of-voice, and terminology.
• Leverage HK consumer insights to strengthen brand relevance and storytelling.
• Manage multiple localization projects while meeting deadlines.

Skills

Hong Kong Chinese proficiency

English fluency

Copywriting & storytelling

Transcreation & localization

Portfolio development

Project management

Job description

lululemon is seeking a dedicated Copywriter for Hong Kong to lead localization efforts. You will craft native HK Chinese copy, transcreate global English content, and ensure consistency with brand voice across digital, retail, and internal channels.

You will collaborate with marketing and localization teams, contribute linguistic insights, and help shape language guidelines to resonate with HK audiences while preserving global standards.