HK Fintech SEO & GEO Lead (AEO/AI)

MoneySmart Group; Hong Kong; Presencial; HKD 700.000 - 1.100.000; Jornada completa

Descripción de la vacante

MoneySmart Group in Hong Kong is seeking an SEO & GEO Manager to own the organic search strategy and generative engine visibility for HK. This hands-on role drives technical SEO, content strategy, and GEO/AEO in a regulated financial context.

You will collaborate with Compliance, Legal, Content, Product, and Engineering to ensure rankings while meeting MAS/HKMA standards. A cross-functional, data-driven approach is essential.

Formación

• 5+ years hands-on SEO experience with a track record of growing organic traffic.
• 2+ years fintech or heavily regulated financial environment experience (MAS/HKMA exposure preferred).
• Strong technical SEO foundation: HTML, metadata, schema, crawl optimisation, Core Web Vitals, hreflang.
• Familiarity with GEO/AEO and AI-powered discovery surfaces.
• Proficiency with SEO tools: SEMrush, Ahrefs, GSC, Screaming Frog, GA4.

Responsabilidades

• Co-own Hong Kong SEO and GEO strategy end to end across technical SEO, on-page, content, links, and AI discovery.
• Develop GEO and AEO approach for HK with entity-based search, knowledge graph integration, and structured metadata.
• Collaborate with content to produce intent-mapped articles, product pages, and comparison guides for high-intent queries.
• Conduct site audits and drive improvements in crawlability, indexation, Core Web Vitals, and multilingual hreflang infrastructure.
• Track organic performance across traditional and AI surfaces, reporting impressions, share of voice, CTR, and conversions.
• Work with Compliance to ensure content meets MAS regulatory standards without sacrificing performance.
• Coordinate with Product and Engineering to implement SEO improvements with actionable tickets.
• Identify high-leverage opportunities across MoneySmart HK categories and share learnings with Singapore team.

Conocimientos

SEO strategy

Technical SEO

GEO & AEO

Content briefing

Data analysis

Cross-functional collaboration

English writing

Cantonese/Mandarin

SEMrush

Ahrefs

Google Search Console

Screaming Frog

GA4

Herramientas

SEMrush

Ahrefs

Google Search Console

Screaming Frog

GA4

Descripción del empleo

MoneySmart Group in Hong Kong is seeking an SEO & GEO Manager to own the organic search strategy and generative engine visibility for HK. This hands-on role drives technical SEO, content strategy, and GEO/AEO in a regulated financial context.

You will collaborate with Compliance, Legal, Content, Product, and Engineering to ensure rankings while meeting MAS/HKMA standards. A cross-functional, data-driven approach is essential.