Head of Brand and Content

FundPark; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

FundPark is seeking a strategic, hands-on Head of Brand & Content to lead brand storytelling and scalable creative excellence. You will unify brand voice, shape bold communications, and craft narratives for fintech partners, SMEs, investors, and talent.

The role blends strategy and execution—driving centralized content operations from ideation to delivery, overseeing branding, corporate comms, PR, and content with innovation-driven, AI-assisted workflows.

Qualifications

• 10+ years of experience in brand, content, marketing comms, or PR—ideally in high-growth firms or creative agencies.
• Proven leadership and cross-functional collaboration with experience leading content teams or brand functions.
• Experience with external vendors/agencies to produce high-quality assets.
• Bilingual proficiency in Chinese (Cantonese/Mandarin) and English, spoken and written.
• Experience building scalable brand/content frameworks across regions and channels.
• Strong portfolio of content and campaigns delivering brand and business results.
• Proficiency in applying emerging technologies and AI tools to content workflows.
• Able to thrive in fast-paced environments with high autonomy and agility.
• Deep understanding of fintech/B2B digital platforms, social channels, and thought leadership marketing.
• Exceptional writing, editing, and presentation skills.

Responsibilities

• Own FundPark’s brand strategy end-to-end across markets and channels.
• Act as brand guardian with consistent tone, look & feel, and messaging.
• Develop and execute thought leadership and PR strategies to build awareness.
• Lead and centralise content creation for marketing, PR, investor comms, and internal messaging.
• Collaborate cross-functionally with marketing, product, HR, legal, and exec teams.
• Manage relationships with creative, PR, and media agencies for external production.
• Incorporate data insights and AI tools into daily content operations to boost performance.
• Oversee corporate events and sponsorship communications with cohesive branding.
• Build, mentor, and lead a high-performing brand and content team.
• Measure impact and KPIs across brand/content investments.

Skills

Brand strategy

Leadership

Cross-functional leadership

Content strategy

Vendor management

Bilingual (Cantonese/English)

AI in workflows

Communication & writing

Thought leadership

Digital platforms & social

Job description

FundPark is on the lookout for a strategic, visionary, and hands-on Head of Brand & Content to supercharge our brand storytelling, elevate our communications presence, and drive consistent, scalable creative excellence across our organization. You will take the lead in unifying our brand voice, shaping bold and effective communication strategies, and creating compelling narratives that build affinity with our growing ecosystem of fintech partners, SMEs, investors, and talent.

This high-impact role is perfect for an ambitious, action-oriented leader who’s excited about both strategy and execution — driving centralised, cross-functional creative and content operations from ideation to delivery. You’ll oversee branding, corporate comms, PR, and content—infused with innovation, technology, and AI-led tools to keep us ahead of the curve.

What You’ll Do

1.Own FundPark’s brand strategy end-to-end: define, evolve, and scale a bold, consistent brand across markets and channels.

2.Act as FundPark’s brand guardian, ensuring a consistent tone of voice, look & feel, and messaging across all communications—while inspiring internal storytelling and alignment.

3.Develop and execute thought leadership and PR strategies to build awareness and trust among stakeholders and media partners.

4.Lead and centralise content creation for marketing, PR, investor comms, and internal messaging—ensuring quality, scalability, and differentiation.

5.Work cross-functionally with marketing, product, HR, legal, and executive teams to deliver strategic content that drives FundPark’s growth goals.

6.Lead and manage relationships with creative, PR, and media agencies, ensuring best-in-class external production and delivery.

7.Incorporate data insights, AI tools, and the latest innovation into daily content operations to increase performance, productivity and personalisation.

8.Oversee corporate events and sponsorship communications, ensuring cohesive branding, messaging, and post-event amplification.

9.Build, mentor, and lead a high-performing brand and content team, fostering creativity, accountability, and collaboration.

10.Measure impact across all brand and content investments—track KPIs and insights to improve content effectiveness and business value.

What We’re Looking For

1.Minimum 10+ years of experience in brand, content, marketing communications, or PR—ideally across high-growth companies or creative agencies.

2.Proven leadership and cross-functional collaboration ability, with experience running content teams or brand functions across multiple stakeholders.

3.Experience in working with external vendors/agencies to produce high-quality, on-brand creative and communication assets.

4.Bilingual proficiency in Chinese (Cantonese/Mandarin) and English is a must—spoken and written.

5.Experience building strategic brand and content frameworks that scale across regions and channels.

6.A strong portfolio of content and campaigns that drive brand and business results—from performance writing to PR wins and brand storytelling.

7.Skilled in applying emerging technologies, AI tools into content workflows.

8.Ability to thrive in fast-paced environments with high autonomy, continuous innovation, and agile working culture.

9.Deep understanding of digital platforms, social channels, and thought leadership marketing relevant to fintech / B2B audiences.

10.Passionate creative thinker and clear communicator with exceptional writing, editing, and presentation skills.