Greater China Marketing & Communications Leader

Links International

Hong Kong

On-site

HKD 1,200,000 - 1,800,000

Full time

12 days ago

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Job summary

Links International is seeking an experienced Head of Marketing & Communications for Greater China to drive an integrated marketing strategy across Hong Kong and Mainland China, reporting to APAC marketing leadership. This role blends strategic thinking with hands-on execution and a passion for digital innovation and AI to deliver measurable business growth.

You will lead brand, corporate communications, content, demand generation, and digital marketing, partner with sales, manage budgets, and

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related discipline.
  • Minimum 8 years of experience in B2B marketing and communications.
  • Experience across Hong Kong and Greater China markets.
  • Proven track record in brand, communication, digital marketing, and demand generation.
  • Strong strategic planning and commercial acumen.

Responsibilities

  • Oversee regional brand and corporate communications across Hong Kong and Mainland China.
  • Drive demand generation through digital channels and marketing automation.
  • Lead a small marketing team and manage budgets.
  • Collaborate with sales leaders to align marketing with commercial goals.
  • Develop content strategy including thought leadership and industry insights.

Skills

B2B marketing
Strategic planning
Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, or related discipline

Tools

CRM platforms
Marketing automation
Content management systems

Job description

Links International is seeking an experienced Head of Marketing & Communications for Greater China to drive an integrated marketing strategy across Hong Kong and Mainland China, reporting to APAC marketing leadership. This role blends strategic thinking with hands-on execution and a passion for digital innovation and AI to deliver measurable business growth.

You will lead brand, corporate communications, content, demand generation, and digital marketing, partner with sales, manage budgets, and

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