Google Channel Strategy & Growth Manager

RTL2 Fernsehen GmbH & Co. KG; Hong Kong; On-site; Full time

Job description

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah, and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co‑creating our world of joy within Klook.

We work hard and play hard, upkeeping our high‑performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Klook, a leading travel and experiences platform, is seeking a strategic and results‑driven Manager, Channel Strategy and Operations (Google channels) to lead the development and execution of business strategies leveraging Google’s paid and non‑paid channels. This role will focus on driving traffic, optimizing marketing performance, and enhancing operational efficiency to support Klook’s travel offerings. The ideal candidate is a data‑driven leader with deep expertise in Google marketing ecosystems, business strategy, and cross‑functional collaboration, capable of aligning marketing initiatives with Klook’s growth objectives.

Key Responsibilities

• Strategy Development: Design and implement comprehensive strategies leveraging Google’s paid (Google Ads, Things To Do Ads) and non‑paid channels (SEO, Google Things To Do, Google My Business etc) to drive traffic for Klook’s travel products.
• Performance Analysis: Monitor and analyze key performance metrics (e.g., cost per acquisition, conversion rate, ROI, organic traffic growth) using tools like Google Analytics, Google Ads Manager, and Looker to evaluate campaign effectiveness and inform strategic decisions.
• Operational Excellence: Streamline marketing operations by implementing processes, tools, and workflows to improve efficiency, cross‑team collaboration, and scalability of Google channel initiatives.
• Cross‑Functional Collaboration: Partner with Vertical Planning, Product, Data, and Regional Marketing teams to align channel strategies with broader business goals and ensure consistent messaging across touchpoints.
• Market Insights: Conduct competitive analysis and market research to identify trends, and opportunities, translating insights into actionable marketing strategies.
• Innovation & Growth: Identify and lead experimental initiatives to explore growth opportunities and maintain a competitive edge.
• Stakeholder Reporting: Present performance insights, strategic recommendations, and ROI analyses to leadership, articulating the impact of marketing efforts on business growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 5+ years of experience in digital marketing, with at least 3 years focused on Google marketing channels (Google Ads, SEO, YouTube) in a B2C environment, preferably in travel, e‑commerce, or tech.
• Proven track record of driving user acquisition through paid and non‑paid Google channels, with demonstrated success in achieving KPIs such as CPA, ROAS, and organic traffic growth.
• Strong analytical skills with proficiency in Google Analytics, Google Ads Manager, Search Console, and data visualization tools (e.g., Looker, Tableau).
• Understanding of SEO best practices, keyword strategy, and technical optimization techniques would be advantageous.
• Experience managing marketing budgets and optimizing spend for maximum ROI.
• Exceptional project management and organizational skills, with the ability to lead cross‑functional initiatives and manage multiple priorities.
• Strong communication and presentation skills, with the ability to influence stakeholders and articulate complex strategies clearly.
• Familiarity with the travel industry or eSIM products is a plus.
• Google Ads and Google Analytics certifications are highly desirable.

Key Competencies

• Strategic Thinking: Ability to develop long‑term strategies aligned with business goals.
• Data‑Driven Decision Making: Expertise in leveraging data to optimize campaigns and drive results.
• Leadership and Collaboration: Proven ability to lead projects and work effectively with cross‑functional teams.
• Adaptability: Comfortable navigating ambiguity and adapting to evolving market trends and platform updates.
• Operational Efficiency: Strong focus on streamlining processes to enhance productivity and scalability.

Why Join Klook?

• Be part of a fast‑growing, innovative travel platform shaping the future of global travel experiences.
• Opportunity to lead high‑impact marketing strategies in a dynamic, competitive industry.
• Collaborative and inclusive work environment with a focus on innovation and growth.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully‑executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.